BOULDER, COLORADO (May 14, 2020) — The PeopleForBikes Coalition is pleased to welcome Patrick Hogan as bicycle industry research manager. 

Many Critical Workers Can Now Receive Discounts On Select Bulls Bikes.
Industry Coalition Draws Strength in Numbers.

BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in 2019. These new additions were not previously members of either PFB or BPSA.

Additional 10% of carbon offsets will go to environmental projects determined by fan votes

More than a year in the making, the Multi-Channel Marketing Academy debuts at a pivotal time for specialty brands navigating COVID-19.

The Stan's Refresh Available to Stream or Download Now.

BIG FLATS, NY (May 11, 2020) - Stan's NoTubes is proud to introduce The Stan's Refresh, a weekly podcast covering all topics related to bikes and bike racing. Hosts Kenny Wehn and Adam Snyder interview athletes, mechanics, team managers, and industry insiders about bike news, rumors, and races from the past week.

SRAM quality control engineer Dave Schweikert has established a reputation for extreme bike rides, and all for good causes. In 2017 he rode solo across the US. In 2019 he circled a single roundabout for 24 hours, covering 376.4 miles.

Longmont, Colo. (BRAIN) — Based in Colorado since 1994, Polar Bottle - the originator of the first reusable, insulated and BPA-free sport water bottle – was acquired by HydraPak in late 2018.

EUGENE, OR – Burley and PeopleForBikes have teamed up to encourage bicycle transportation as a viable alternative form of commuting with the launch of a limited edition Travoy.

Boulder-based e-commerce brand offers to buy unsold product inventory from retailers, offers new trade-in benefit to outdoor industry employees

Advocates list four recommendations for improving mobility in cities

EMERYVILLE, CA - May 7, 2020 – Clif Bar & Company today announced that Sally Grimes has been named the company's new Chief Executive Officer, effective June 1, 2020. Grimes joins Clif Bar at a pivotal time as the long-time category leader is poised for the next stage of growth.

Matching Grants Awarded in the Areas of Youth Cycling, Trail Projects, and Youth Rider Development.

The Outride Fund mission is to empower local communities to launch a variety of youth cycling initiatives nationwide. Just announced are the latest round of matching grants for the fall 2019 and spring 2020 cycle.

Nominate a frontline worker to win an Alta brand bicycle

KENT, Wash., May 6, 2020 — Alta Cycling Group, a premier cycling company, is proud to launch the Real Heroes Bike Month Giveaway to celebrate and give back to workers on the frontlines of the COVID-19 crisis.

Citi and Mastercard commit $1 million to provide 1-year Citi Bike memberships to critical workers.

Today, Lyft is furthering its commitment to those serving our communities against COVID-19 with a $1 million commitment from Citi and Mastercard to provide more critical workers with free Citi Bike access.

Introducing their newest family member: The Dash


April 28, 2020 - ROUVY, in the joint effort with Saris to help the badly affected Italian regions, reports the result of 14K Euro for the Veneto region. 

Profit Sharing to "Support Our Shops"


To all our retail partners and to all IBDs forging ahead in uncertain times -

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