In an effort to ramp up its presence in North America, Promovec has brought on two bike industry veterans. Steven Harad will run US and Canadian operations as General Manager, and Andy Shaub will act as Program Manager.


Bicicletta, Canada's largest online bicycle retailer, announced today that Jared Boudreau will be joining the company as Manager, Product & Partnerships.

Skip Swain, longtime leader with the Live to Play Sports Group, parent company to Norco Bicycles, officially retired as the company's Vice President of Sales on September 30.

The Board of Directors of the New England Mountain Bike Association (NEMBA) is extremely pleased to announce that after a thorough and rigorous candidate search, Travis Counsell has been selected as the next Executive Director of NEMBA.

CARLSBAD, 20th OCTOBER 2020 – Following an outstanding FY2020 where they greatly exceeded an already ambitious plan for growth, Canyon USA has added Darryl Noda to their expanding operations in the US.

Diversity-focused nonprofits eligible for pro bono PR & digital marketing

Levis, Quebec – Selle Italia and HLC are excited to announce that starting immediately, HLC will assume exclusive distribution of Selle Italia's renowned saddles in Canada.

Bianchi CEO Fabrizio Scalzotto

Iconic Italian bicycle manufacturer takes over direct distribution from previous distributor, Sola Sport Pty Ltd

As part of its expansion strategy in the Asia-Pacific market, Bianchi announces the creation of Bianchi Australia Pty Ltd, with operations starting November 1st 2020.

January 2021 show shifts from in-person gathering to an enhanced trade and industry digital experience available throughout the winter

Tagged Tradeshows and conferences

 GREENVILLE, S.C.  – With cycling popularity at an all-time high, Hincapie S

For Distribution of KOM Products to Bike Shops Across Spain

Greenville, South Carolina – The acclaimed Gran Fondo Hincapie Series is proud to announce the organization's first gravel event to take place in the Jocassee Gorges of South Carolina on March 6 th ,2021. The event, starting and finishing in Sunset, SC, will draw 1,000 gravel cyclists from around the world.

LOS ANGELES, CA —  NULL WINDS Technology today announced US Patent 10,773,543, for ‘Streamlined Tapered Bicycle Wheel Spoke.’  A continuation of US 9,878,745 — the first utility patent in history for the common wheel fender — this new invention adds to a broad por

 Santa Barbara, CA- Former professional cyclist Erik Saunders retains PowWord Communications for his growing Memory Pilot brand.

Memory Pilot, launched in 2019, has seen unexpected and welcome growth during this pandemic-rattled 2020.

Outride recognizes Indigenous People's Day, and Native peoples as the first inhabitants of the Americas, including the lands that later became the United States of America.

Sustainable trims leader announces Sustainability Vision 2050 addressing climate change, material resources, water resources, chemical management and human rights

Tampere, Finland — With the founding of Revonte Germany GmbH, the Finnish manufacturer of intelligent e-bike drive systems expands its market presence within Europe. Mr. Uwe Daniel, Vice President of Sales at Revonte, will be the CEO of the subsidiary.

Hyperice Secures Strategic Investment from Main Street Advisors, SC.Holdings, NFL's Investment Arm 32 Equity, NBA, and Superstar Athletes

Following quarter-on-quarter growth in 2020, owners of The Robert Axle Project and Old Man Mountain have hired Erik Fenner as Marketing Coordinator for both brands.


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