BRAIN Staff

All articles by BRAIN Staff

October 24, 2017
18 Road Trails. Photo by Mattias Fredriksson

FRUITA, Colo. (BRAIN) — The Fruita Fat Tire Festival has reached a preliminary agreement with the Bureau of Land Management to stage a bike demo and expo on-site at the Bookcliffs/18 Road trail system north of the Colorado town.

Posted in Industry News
October 24, 2017

VENTURA, Calif. (BRAIN) — Zeitbike is now distributing the entire range of Panaracer tires, including models for gravel, cyclocross, fat biking, mountain bike, road, recumbent, BMX, city and touring bicycles.

Posted in Industry News
October 24, 2017

PHILOMATH, Ore. (BRAIN) — Softstar Shoes, a maker of handcrafted minimal footwear, has released a new model for athletic and casual wear, the Primal.

Posted in New Products
October 24, 2017

HAIFA, Israel (BRAIN) — Everysight says it will begin shipping its long awaited Raptor AR smartglasses in February in the U.S. The company will begin taking pre-orders from U.S. consumers next month, with pricing starting at $499 for pre-orders. Regular pricing will start at $649.

Posted in Product/Tech
October 24, 2017

OSAKA, Japan (BRAIN) — Shimano saw a slight increase in sales in its bike division through the first nine months of 2017, up 1.4 percent to 196 billion yen ($1.7 billion) over sales in the same period last year. Operating income in the division decreased nearly 5 percent over the period however.

Posted in International
October 23, 2017

BOULDER, Colo. (BRAIN) — Australia-based website CyclingTips.com has hired Caley Fretz to join its editorial team.

Posted in Industry News
October 23, 2017

NELSON, British Columbia (BRAIN) — Canadian distributor NRG Enterprises Ltd. has added CushCore, Ravemen, Melon and Julbo to its product offerings.

Posted in Industry News
October 23, 2017

BROOKLYN, N.Y. (BRAIN) — Brooklyn Bicycle Co. is making its first foray in to the cruiser market with the introduction of the Brighton 7-Speed Cruiser. The brand now offers nine bike models.

Posted in New Products
October 23, 2017

FÜRTH, Germany (BRAIN) —Crankbrothers has announced a new exclusive distribution arrangement for the German market with Cosmic Sports GmbH.

Posted in International
October 23, 2017
Former Specialized tech director will lead BMC's global digital projects.

GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has hired Greg Dolder as its global director of technology. Dolder comes to BMC with extensive experience in both the tech and bicycle industries.

Posted in International

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