BRAIN Staff

All articles by BRAIN Staff

March 9, 2017

EDMONTON, Alberta (BRAIN) — Canada-based Vellow Bike Apparel is launching with spring collection it says was designed “to cater to riders who aren’t afraid to reveal the bolder side of their personality.”

Posted in New Products
March 9, 2017

BRECKENRIDGE, Colo. (BRAIN) — Organizers of the Breck Epic mountain bike stage race are planning a summit during this year's race that will focus on backcountry recreation and related topics. The Adventurism Summit will be a gathering of "advocacy organizations, land managers, athletes, pundits, authors, journalists and filmmakers," they said.

Posted in Industry News
March 9, 2017

TUCSON, Ariz. (BRAIN) — Ben Chandler has recently celebrated the grand reopening of his Ben's Bike store on South Houghton Road here. Chandler first opened his business in 2011 and decided late last year to partner with Giant's Retail Services Team to redesign and enhance the store's look and feel.

Posted in Retail News
March 9, 2017
SRAM commits to make gender diversity a priority.

CHICAGO (BRAIN) — Stan Day, the president and CEO of SRAM, has signed Camber Outdoor's CEO Pledge, which calls on CEOs to "commit to promote the participation of and leadership opportunities for women at my company."

Posted in Industry News
March 9, 2017

BOULDER, Colo. (BRAIN) — For the third year running, Camber Outdoors and the Bicycle Product Suppliers Association are offering scholarships to bring four people to the Bicycle Leadership Conference this April in Monterey, California.

Posted in Industry News
March 9, 2017

MONTRÉAL (BRAIN) — Dorel Industries reported a decline in fourth-quarter revenue in its cycling division Thursday. Revenue was down $18.4 million or 7.3 percent to $235.3 million, the company said.

Posted in Industry News
March 8, 2017
Shapleigh has been connected to the Giro brand since 1990.

SCOTTS VALLEY, Calif. (BRAIN) — Greg Shapleigh, who has been connected to the Giro brand since 1990, is stepping down April 14 as vice president and general manager of Vista Outdoor's sport protection division, where he oversaw the Giro, Bollé, Cébé, Bell Helmets, Bell Powersports, Blackburn, Krash, Raskullz and Serengeti brands.

Posted in Industry News
March 8, 2017

SQUAMISH, British Columbia (BRAIN) — OneUp Components says its Switch system reduces the cost of replacement chainrings and makes it easier for retailers to cover chainring standards without a huge investment in inventory.



Posted in Product/Tech
March 8, 2017

MEQUON, Wis. (BRAIN) — Hayes Performance Systems has hired Ryan Birk as Sunringlé BMX brand manager, effective immediately. Birk is returning to Hayes, where he held the same role from 1997 to 2008. For the past 8 years, Birk has been vice president of Answer BMX. 

Posted in Industry News
March 8, 2017
Erwin (right) with unidentified friend.

TRYSIL, Norway (BRAIN) — Sweet Protection, the Norwegian maker of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, has named Mike Erwin as its new sales manager for North America.

Posted in Industry News

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