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ASI makes changes to its sales and marketing organizations

Published April 28, 2017

PHILADELPHIA (BRAIN) — Advanced Sports International, the wholesale arm of Advanced Sports Enterprises, is reorganizing staff in its sales and marketing departments.

"The moves are in line with ASI's strategic plan to create brand teams that ensure each brand is fully represented in the market," said Pat Cunnane, ASE's CEO. ASI owns the cycling brands Fuji, SE, Kestrel, Breezer, Phat, Oval Concepts and Tuesday Cycles.

"We are adding sales staff to our team in order to serve our customers better and develop new customers," Cunnane said. "It also created the opportunity to promote people within our organization."

Sales changes

The changes include Frank Zimmer being promoted to vice president of ASI sales. Zimmer will lead the overall ASI sales organization.

Other moves in the sales department include the creation of three regional sales manager positions, with current sales reps Cameron Hunt, PJ Clark and Harry Cunnane being promoted into those roles. ASI will add two customer service support positions to its existing group to support these territories.

Each territory will have two sales teams — the National Team, which will sell bikes, parts and accessories under the Fuji and SE brands; and the American Team, which will sell bikes and P&A under the Breezer, Phat and Tuesday brands. Up to eight new outside independent sales positions will be added to support that effort.

Milay Galvez is being promoted to a new commercial sales manager position, which will focus on non-retail sales channels including military, university, corporate, resorts, teams/clubs and other groups. She will also maintain responsibility for sponsorship and sports marketing.

Marketing changes:

ASI's marketing group will be reorganized. Brian McKinney is being promoted to Fuji brand director. Lenna Cooper will become brand manager for Tuesday and Breezer, while Brian Olowiany becomes Kestrel's brand manager.

Amanda Dirksen is being promoted to creative director, where she continues to lead ASI brands' product graphic and graphic design teams.

Changes at ASE

Other promotions include Debbie Chiu and Karen Bliss, who become Advanced Sport Enterprises' chief financial officer and chief marketing officer, respectively. Mike Hydrick, vice president of human resources at Performance Bicycle, has taken on the role of head of human resources for ASE.

ASE is the parent company of ASI as well as Performance and its associated retail brands.

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