BRAIN Staff
All articles by BRAIN Staff
August 2, 2018
LÉVIS, Quebec and LEXINGTON, S.C. (BRAIN) — Bike industry veterans Elysa Walk and Andrew Herrick, and power sport executive James Paladino, have joined the board of directors at HLC, the distributor known as Hawley-Lambert until recently.
Posted in Industry News
August 2, 2018
HAIFA, Israel (BRAIN) — Everysight, which has been building interest in its heads-up cycling smart glasses since at least 2015, has now turned on its webstore for consu
Posted in Product/Tech
August 1, 2018
PAAL-BERINGEN, Belgium (BRAIN) — Belgian Cycling Factory, the parent of Ridley, Eddy Merckx Cycles and the Forza component brand, is distributing those lines direct to consumers in the UK and Ireland, effective Aug. 1.
Previously the brands were distributed by Sportline.
Posted in International
August 1, 2018
LOS ANGELES (BRAIN) — Bulls has made a three-year sponsorship agreement with the owners of the Sea Otter Classic. Bulls will be the official e-bike sponsor of the event through 2021. Sea Otter's e-MTB race will be named the "Bulls eMTB Race ePowered by Bosch."
Posted in Industry News
August 1, 2018
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory, which offers Fox suspension, Marzocchi, Easton cycling and Race Face products in the cycling market, saw a 15.1 percent increase in sales of bike products in the second quarter.
Posted in Industry News
August 1, 2018
OLATHE, Kan. (BRAIN) — Garmin saw a 24 percent increase in sales in its fitness division (which includes its bike products) in the second quarter this year, and has seen a 23 percent increase year to date.
Posted in Industry News
August 1, 2018
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the schedule for its Fit Symposium, a free educational track for registered independent bicycle retailers and their fit specialists. The theme of this year's edition of the popular symposium is "The Golden Rules of Fit."
Posted in Industry News
August 1, 2018
SEYMOUR, Conn. (BRAIN) — Thule, which launched its first hydration pack line last year, has added two new collections for 2019. The new Thule Rail is designed for aggressive trail riding and enduro racing, while the Thule UpTake is made for biking, hiking or skiing.
Posted in New Products
August 1, 2018
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Welcome to August. August 15 is the deadline for brands to submit products for consideration for Interbike's IB Innovation Awards.
Bicycles, components, accessories and apparel can all be nominated.
Posted in Industry News
August 1, 2018
SAN FRANCISCO (BRAIN) — Strava has broken up its premium membership program into three packages, available as a bundle or a la carte.
Posted in Product/Tech
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