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Kona Bicycles to stay in Bellingham as parent Kent Outdoors moves HQ to Utah

Published October 10, 2023

PARK CITY, Utah (BRAIN) — Kent Outdoors, which acquired Kona Bicycles almost a year ago, is moving its corporate headquarters to Park City, Utah. Seawall Capital, the private equity owner of Kent Outdoors, announced the relocation.

Kent has agreed with the state of Utah to add 84 new jobs there in the next five years. Under Utah's business incentives program, Kent is eligible for up to a 30% state revenue tax credit. New jobs must pay at least 100% of the county average to qualify for the incentive.

Kona Bicycles will have employees at the Utah offices, but the company's product design team will remain in Bellingham, Washington. 

Kent Outdoors — no relation to Kent International, the New Jersey-based mass market bike maker — owns outdoor brands including Arbor Snowboards, O'Brien, Freedom Foil, Aquaglide and BOTE. 

"We're thrilled to move Kent Outdoors' headquarters to Utah to embrace the state's vibrant business environment and cherished outdoor lifestyle," said Matt Eby, chairman of the Seawall board of directors. "We look forward to contributing to Utah's community, exploring its landscapes, and fostering strong partnerships with like-minded individuals and brands. This relocation signifies a new chapter for us, aligning our family of brands with Utah's dynamic spirit for mutual success."

"This is a very exciting evolution for Kent Outdoors and will create an important center of gravity for the business as we continue to grow," added Eby. "Since our inception, the vision has been to create an environment where brands and founders can grow to their full potential. Giving our teams and brands a central location to call home will only add to the value that we can provide."

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