BRAIN Staff
All articles by BRAIN Staff
June 27, 2016
NEVERS, France (BRAIN) — Look Cycle is celebrating the 30th anniversary of Greg LeMond's first Tour de France victory with a special edition 795 Aerolight bike and Keo Blade 2 pedal.
Posted in New Products
June 27, 2016
KINGSTON, Mass. (BRAIN) — Bern Unlimited has hired industry veterans Mark Hubbell and Alan Rowland to handle sales in Northern California and Northern Nevada for its summer division.
Posted in Industry News
June 24, 2016
VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.
Posted in Industry News
June 24, 2016
SANTA CRUZ, Calif. (BRAIN) — Project Bike Tech, a bike tech skills program for high school aged youth, is expanding nationally and now has the endorsement of the Bicycle Product Suppliers Association.
Posted in Industry News
June 24, 2016
FOUNTAIN VALLEY, Calif. (BRAIN) — E-bike maker Pedego is opening its fifth Colorado store on June 28, in Denver.
Posted in Retail News
June 24, 2016
CHICAGO (BRAIN) — Materials Sciences Corporation, a Pennsylvania-based company that helped develop Bianchi's Countervail vibration absorbing technology, is now working with Wilson Sporting Goods to apply its technology to sporting goods. The partnership agreement is exclusive in the sporting goods market.
Posted in Product/Tech
June 24, 2016
PETALUMA, Calif. (BRAIN) — Kitsbow worked with Polartec to release its new Radiator Tee. The mountain bike T-shirt uses Polartec's new Delta and PowerDry fabrics.
Posted in New Products
June 24, 2016
BOULDER, Colo. (BRAIN) —Bell Helmets, Giro Sport Design and CamelBak — all brands now owned by Vista Outdoor — are sponsoring regional events being planned by the Outdoor Industries Women's Coalition this year.
Posted in Industry News
June 24, 2016
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Jim Holleman as its new U.S. sales manager. Holleman brings over 30 years of sales experience to Lezyne, as well as a strong passion for cycling.
Posted in Industry News
June 24, 2016
LAKE OSWEGO, Ore. (BRAIN) — Yakima Products' Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.
Posted in Industry News
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