BRAIN Staff
All articles by BRAIN Staff
CHAPEL HILL, N.C. (BRAIN) — During National Bike Month in May, Performance Bicycle and its customers raised $17,522 for the Rails-to-Trails Conservancy via a combination of customer donations and matching funds from the retailer.
DENVER — The Electric Bike Expo heads to Denver on Friday, giving consumers an opportunity to test ride more than 100 electric bikes from several exhibiting brands.
ASHEVILLE, N.C. (BRAIN) — The Mann Group, a retail sales and management training firm, is repackaging its GEAR sales training for the bike industry.
SANDY, Utah (BRAIN) — Reynolds Cycling has promoted Travis Erwin, its current European general manager, to director of global sales. Erwin, who has been based in the Netherlands, will relocate to Reynolds headquarters near Salt Lake City for the role.
ARTIMINO, Italy (BRAIN) — The historic Italian component brand 3T — which was bought last year by its president and CEO, René Wiertz, and Cervélo co-founder Gerard Vroomen — is introducing its first bike, which may be the industry's first aero gravel road bikes, called the Exploro.
VANCOUVER, British Columbia (BRAIN) — Velofix says it has passed the 50-franchise benchmark for its mobile repair business. With the recent sale of multiple franchises in Southern Florida, the company has now sold 55 locations and said it is on track to hit 100 by year's end.
COON VALLEY, Wis. (BRAIN) — Borah Teamwear is working with artist Michael Valenti for a new exclusive collection of custom cycling jerseys.
SMETHWICK, United Kingdom (BRAIN) — Brooks, founded by John Boultbee Brooks in 1866, is celebrating its 150th anniversary this year. As part of the celebration, the company has released a special Copper Edition series of its most iconic saddle models.
MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike. The product creates a hybrid-type vehicle as it regenerates energy from riding to charge the battery.
PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply is now distributing the Maxima Racing Oils BIKE line of chain lubricants, cleaning products, brake fluid, suspension oils and detailer.
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