BRAIN Staff

All articles by BRAIN Staff

August 27, 2014
The CamelBak Kudo.

FRIEDRICHSHAFEN, Germany (BRAIN) — CamelBak is chasing the enduro rider with two new packs with padded inserts and other features designed for the race discipline.

Posted in Product/Tech
August 27, 2014
The Dolomites Evo

FRIEDRICHSHAFEN, Germany (BRAIN) — A collaboration between Michelin and Northwave has resulted in two new mountain bike sole models being used on three new Northwave shoes for next season.

Posted in Product/Tech
August 27, 2014
The new Shimano R321W

FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in its PRO brand.

Posted in Product/Tech
August 26, 2014

FRIEDRICHSHAFEN, Germany (BRAIN)—Coming off a mild winter and beautiful spring, the German market has experienced an increase in sales and market experts expect the positive trend to continue through the remainder of the year.

Posted in International
August 26, 2014
Russ Johnson, VP, Wren Sports

PINOLE, Calif. (BRAIN) — Onetime Shimano American Corp. communications director Russ Johnson has been hired as vice president of Wren Sports LLC, the IBD-exclusive bike and accessory brand recently founded by industry veteran Kevin Wren.

Posted in Industry News
August 26, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday.

Posted in Product/Tech
August 25, 2014

HELSINKI, Finland (BRAIN) — Mavic parent Amer Sports is set to open a store at its Helsinki headquarters building on Friday, selling a broad selection of sports and lifestyle products from its portfolio of brands.

Posted in International
August 25, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — Trident Sports will be the exclusive distributor for mountain brand Deity Components in Canada.

Posted in Industry News
August 22, 2014

BOULDER, Colo. (BRAIN) — Green Guru, which manufacturers products from used inner tubes and other re-purposed items, will be collecting used bike inner tubes at the Interbike OutDoor Demo, Sept. 8-9. The company is setting up multiple upcycling bins throughout the demo areas.

Posted in Industry News
August 22, 2014
The Quad Lock Universal bike mount.

SANTA FE, N.M. (BRAIN) — BTI is now distributing Quad Lock smart phone accessories. The brand offers cases and mounts to attach phones to bikes, cars, and people. 

Posted in Industry News

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