BRAIN Staff
All articles by BRAIN Staff
August 18, 2014
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has hired Echos Communcations for media relations, communications and public relations in North America.
Posted in Industry News
August 18, 2014
LONGMONT, Colo. (BRAIN) — Organizers of a criterium and a cyclocross held in Las Vegas during the Interbike Expo are now offering prizes to the top men and women who compete in both events.
Posted in Industry News
August 18, 2014
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Shop employees looking to get their competitive juices flowing at Interbike's OutDoor Demo will have some new opportunities to win prizes this year.
Posted in Industry News
August 18, 2014
INDIANAPOLIS (BRAIN) — Silca, the historic Italian pump brand now owned by American engineer Joshua Poertner, is now shipping its first pump since Poertner took over the brand last year.
Posted in New Products
August 15, 2014
AMES, Iowa (BRAIN) — North America Cycles is now distributing two new bike lines to U.S. retailers. The lines are Viva Bikes, from Denmark, and Strida Folding Bicycles, from Taiwan.
Posted in International
August 15, 2014
KETCHUM, Idaho (BRAIN) — Club Ride Apparel will add a line of chamois-equipped undergarments for men and women to its 2015 Spring-Summer line. The InnerWear line includes various chamois thicknesses tied to varying ride times from one to four hours.
Posted in Product/Tech
August 15, 2014
OGDEN, Utah (BRAIN) — Enve has added a carbon 29er mountain bike fork to its fork lineup, which previously included road and cyclocross models.
The $625 retail Mountain Fork includes an optional molded carbon fender and carbon fiber brake line clasps.
Posted in New Products
August 15, 2014
OGDEN, Utah (BRAIN) — Enve has added a carbon 29er mountain bike fork to its fork lineup, which previously included road and cyclocross models.
The $625 retail Mountain Fork includes an optional molded carbon fender and carbon fiber brake line clasps.
Posted in New Products
August 15, 2014
LAGUNA HILLS, Calif. (BRAIN) — Do electric mountain bikes belong on the trails? As IMBA plans to discuss the question at next week's World Summit in Steamboat Springs, Colorado, the August 15 issue of Bicycle Retailer & Industry News takes a look.
Posted in Industry News
August 15, 2014
LUCCA, Italy (BRAIN) — Former world champion Mario Cipollini was hospitalized after being hit by a car while training near his home here, the U.S. distributor of his bike brand, Cipollini USA, announced Friday.
Posted in International
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