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Implus buys Trigger Point Performance

Published October 21, 2014

DURHAM, N.C. (BRAIN) — Implus Corp., known for its athletic products including Sof Sole, Yaktrax and Sneaker Balls, has acquired Trigger Point Performance.

Trigger Point makes a line of self-care products for athletes, including Grid foam rollers. A purchase price was not released.

"The addition of the Trigger Point brand to the Implus family bridges current markets of run specialty and fitness, as well as opening new possibilities to build incremental business in new channels," said Todd Vore, the president of Implus. "In addition, their products and creative content will help our other brands within the same channels to thrive and increase consumer awareness and conversion."

In a press release, Implus said the acquisition marks a new direction into the therapy accessories marketplace, and will help Implus' complementary accessory brands build products that can cater to new markets and demographics.

Implus is based in North Carolina; the company said Trigger Point will remain in the Austin, Texas, area.

Topics associated with this article: Mergers & Acquisitions

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