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BRAIN Staff

All articles by BRAIN Staff

Smith appoints Mallory Burda as endurance promotions manager

August 13, 2013
KETCHUM, ID (BRAIN) — Smith Optics has appointed Mallory Burda as the brand's new  endurance promotions manager. In her new role, effective immediately, Burda will oversee the growth of eyewear and accessories among the cycling, triathlon and running divisions for the brand.
 
Posted in Industry News

High-powered Serfas light features integrated taillight

August 13, 2013
Serfas TSL-1000

RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas new TSL-T1000 headlight is a lightweight, CNC aluminum 1,000-lumen headlight for mountain biking.

Posted in New Products

WD-40 Bike launches in Australia

August 13, 2013

SYDNEY, Australia (BRAIN) — WD-40's Australian division has launched its bike products in the country, including its lubes, degreasor, foaming bike wash and frame polish and protectant.  

Posted in International

Nathan hires Adam Karl as industrial designer

August 13, 2013

SHARON HILL, PA (BRAIN) — Visibility and hydration product maker Nathan has hired Adam Karl as a junior industrial design. Karl will support Nathan's hard good product group.

Posted in Industry News

Podium Sales Group to rep Mavic in Mid-Atlantic

August 12, 2013

HAVERHILL, MA (BRAIN) — Mavic, Inc. has hired Podium Sales Group to represent its brand to dealers in Virginia, Maryland, Delaware, Pennsylvania, and upstate New York. 

Posted in Industry News

Report: U.S. e-bike sales doubled in last year

August 12, 2013
Consulting group says the U.S. market sold about 160,000 bikes

FORT MEYERS, FL (BRAIN) — An industry consultant group estimates that the market for electric bikes in the U.S. roughly doubled between July 2012 and last month.

Posted in Studies/Reports

CamelBak names new distributor in China

August 12, 2013

PETALUMA, CA (BRAIN) — CamelBak has selected Sea to Summit as the exclusive distributor of its hydration packs and reusable BPA-free water bottles in China. Sea to Summit will take over distribution after Nov. 1 from Beijin Snowpeak Trade and Technology Co. Ltd. 

Posted in International

VeloBody Shave Stick

August 12, 2013

SEATTLE, WA (BRAIN) — VeloBody Shave Stick was designed to make it easy to keep cycling legs smooth and conditioned.

Posted in New Products

KHE tires go down with the ship

August 12, 2013

AMES, IA (BRAIN) — A shipment of KHE tires bound for the U.S. went down with the container ship MOL Comfort, which sunk 200 miles off the coast of Yemen after breaking in half in a storm in June.

Posted in International

QRide adds Florida rep firm

August 12, 2013

ROANOKE, VA (BRAIN) — QRide Inc. has hired Florida-based Sports and Specs Sales as an independent rep firm.

Posted in Industry News

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