BRAIN Staff

All articles by BRAIN Staff

September 11, 2012

SOLANA BEACH, CA (BRAIN) — Newcomer WD-40 BIKE, the bike product subsidiary of WD-40 Company, is using cyclocross racing to gets its name established among cyclists this year. 

Posted in Industry News
September 11, 2012

GOLDEN, CO (BRAIN) — Yeti Cycles has signed a new Italian distributor, Releven SRL, which took over distribution for the U.S. brand on September 1. Releven replaces DSB.

Posted in International
September 10, 2012

SCOTTS VALLEY, CA (BRAIN)—Scott Oliver, former director of North American sales for bike at Easton-Bell Sports, is no longer with the company. His last day was Friday.

Posted in Industry News
September 10, 2012
Josh Patterson

BOULDER, CO (BRAIN) — Josh Patterson, the former editor of Dirt Rag magazine, is joining Future Plc.'s Bike Radar U.S. team as a technical writer.


Patterson will officially start with BikeRadar on Monday, Sept. 17,  the first day of OutDoor Demo for Interbike.

Posted in Industry News
September 10, 2012
Bay Area agency adds Bell and Blackburn as clients

SAN RAFAEL, CA (BRAIN) — Former ProTour mechanic and Velo magazine tech editor Nick Legan is joining the Dispach communications agency.

Posted in Industry News
September 10, 2012

BOULDER, CO (BRAIN) — Leisure Trends Group is producing a webinar on Wednesday that will discuss trends in the U.S. speciality bike market.

Posted in Industry News
September 10, 2012

CHICAGO, IL (BRAIN) — SRAM has lightened its venerable BB8 cable-actuated disc brake calipers by about 25 grams per wheel. The company also is introducing a new cable set designed to optimize performance with the brakes.

Posted in New Products
September 10, 2012
Ray Keener

BOULDER, CO (BRAIN) — Ray Keener will become executive director as well as marketing director of the Bicycle Product Suppliers Association, the organization announced Monday.

Keener will now fill both positions as outgoing executive director Maureen Waddington assists with the transition.

Posted in Industry News
September 10, 2012
BioLogic PostPump 2.0

TAIPEI, TAIWAN (BRAIN) — BioLogic has updated its PostPump, an award-winning product that serves as a seatpost and a high-capacity floor pump.

The PostPump 2.0 has won a "red dot" product design award. 

Posted in New Products
September 7, 2012

FRIEDRICHSHAFEN, Germany (BRAIN) — We all know the customer (or employee) who frets about getting road bike brake levers positioned EXACTLY even on each side of the bar.

Posted in New Products

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