BRAIN Staff
All articles by BRAIN Staff
February 15, 2018
COLORADO SPRINGS, Colo. (BRAIN) — Frog Bikes, a British brand that specializes in offering lightweight kids' road and mountain bikes, has reached a sponsorship agreement with USA Cycling to be the organization's Official Kids' Bike through 2020.
Posted in Industry News
February 14, 2018
MARINA, Calif. (BRAIN) —Light & Motion has laid off Jack Gresmer, who had been the brand's director of sales since 2011.
Danial Emerson, the company's CEO, announced the move to sales reps and distributors in a letter this week.
Posted in Industry News
February 14, 2018
LOS ANGELES (BRAIN) — Cero Bicycle, which raised about $25,000 with an Indiegogo crowdfunding campaign last year, has fulfilled those orders and is looking to establish consumer-direct and dealer sales.
Posted in Industry News
February 14, 2018
Ridley and Merckx products will ship out of Iowa-based North America Cycles starting in April.
AMES, Iowa (BRAIN) — Belgian Cycling Factory, owner of the Ridley and Eddy Merckx bike brands, has reached a new warehousing and marketing agreement with North America Cycles in Ames, Iowa.
Posted in Industry News
February 14, 2018
PARK CITY, Utah (BRAIN) — POC has appointed cycling industry veteran Ben Coates as managing director for North America. Coates joins POC following 15 years at Trek Bicycle.
Posted in Industry News
February 14, 2018
KETCHUM, Idaho (BRAIN) — 7Mesh, Orbea and Sawtooth Brewery are in the first round of sponsors announced for the inaugural Impact Media Summit. The event produced by CrankTank is this June in the Sun Valley, Idaho, area.
Posted in Industry News
February 14, 2018
COLORADO SPRINGS, Colo. (BRAIN) — Haute Route has added global nonprofit World Bicycle Relief as a designated charity partner for all North American events this year.
Posted in Industry News
February 14, 2018
GOLDEN, Colo. (BRAIN) — Mountainsmith's 2018 Cycle Cube is a compartmentalized, breathable, bike-specific storage bag. It has room for clothing, shoes, helmet, glasses, and food.
Posted in New Products
February 13, 2018
BOULDER, Colo. (BRAIN) — President Trump's budget eliminates the Transportation Investment Generating Economic Recovery (TIGER) Program, which has supported bicycle-friendly projects. Trump's proposed infrastructure program also largely ignores bicycle infrastructure, according to PeopleForBikes.
Posted in Industry News
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