BRAIN Staff
All articles by BRAIN Staff
SANTA ROSA, Calif. (BRAIN) — Three-time world champion Peter Sagan is working with Bike Monkey, the producer of Levi's GranFondo, to promote two new gran fondo events in California this year.
OLDSMAR, Fla. (BRAIN) — Florida retailer BikeSport recently celebrated its grand reopening as a Giant Partner Store.
NORTH VANCOUVER, British Columbia (BRAIN) — Sombrio is getting into the custom clothing market with a customizable mountain bike jersey line. The company said the low minimum makes the program attractive for shops creating team jerseys as well as weekend warriors who want to kit out their crew.
SAN DIMAS, Calif. (BRAIN) — Framebuilder Foes Racing has spun off a separate business offering lift kits and other components for Ford Transit vans.
BOULDER, Colo. (BRAIN) — Retail sales at independent bike shops reached $3 billion last year, down 1 percent from $3.1 billion in 2016, according to the latest point-of-sale data from The NPD Group's U.S. Retail Tracking Service.
NEW YORK (BRAIN) — Vista Outdoor, owner of the Bell, Giro, Blackburn, CamelBak and Bollé brands, continues to see a sales decline in its core ammunition and firearms segments. The company reported Thursday that sales were down 11 percent in its third quarter, which ended Dec. 31.
SAN FRANCISCO (BRAIN) — Echos Communications will serve as the North American agency of record for Pirelli, the Italian tire brand.
LEXINGTON, S.C., & LEVIS, Quebec (BRAIN) — Hawley-Lambert launched an online dealer staff training platform for all its North America accounts. Called HLC University, the platform is hosted on both the Hawley and Lambert dealer websites.
DALLAS (BRAIN) — Muc-Off has launched its new Luxury Chamois Cream in the U.S. market with 100ml-size bottles now available through distributor Hans Johnsen. Muc-Off's other U.S. distributors will be stocking 100ml bottles and 250ml bottles starting in March.
BOULDER, Colo. (BRAIN) — VeloNews is adding content from the cycling analysis and commentary website The Outer Line to the VeloNews.com website. VeloNews.com will publish new stories from The Outer Line as well as host its archives.
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