BRAIN Staff

All articles by BRAIN Staff

November 20, 2017

REDLANDS, Calif. (BRAIN) — Five Ten has reached a new Canadian distribution agreement with Live to Play Sports. Starting Jan. 1, 2018, Port Coquitlam, British Columbia-based Live to Play will have exclusive distribution of all Five Ten bike and climbing products in Canada.

Posted in Industry News
November 18, 2017

TREVISO, Italy (BRAIN) — Pinarello has released its first electric road bike, the Nytro. The $7,000 bike weighs about 29 pounds with battery and will be available first in Europe.

Posted in Product/Tech
November 17, 2017

MILL VALLEY, Calif. (BRAIN) — WTB is donating $15 to the American Red Cross from each sale of a limited edition saddle. The donations are meant to support vicitims of the Northern California wilfdires. 

Posted in New Products
November 17, 2017

NEW YORK (BRAIN) — Taking inspiration from Record Store Day, which is held every year in April to celebrate the independent record store, Brooklyn retailer Joe Nocella will hold the first annual Bike Shop Day at his shop, 718 Cyclery, on Dec. 9.

Posted in Retail News
November 17, 2017

VENTURA, Calif. (BRAIN) — Zeitbike has added a new category of products: Zeitbooks. The distributor is now carrying some classic cycling-related books, including "The Rules" by the Velominati, "World of Mountain Biking" by Hans Rey, and "The Brooks Compendium of Cycling Culture" by Brooks England.

Posted in Industry News
November 16, 2017

SALEM, Mass. (BRAIN) — Vittoria Industries North America has hired Nora Goldman and Momentum Sales to represent the distributor in the mid-Atlantic region. This territory covers Maryland, Virginia, Washington, D.C., and Delaware.

Posted in Industry News
November 16, 2017

SPRINGDALE, Ark. (BRAIN) — Lewis & Clark Outfitters has expanded and remodeled its Springdale location with the help of Giant and Liv.

Posted in Retail News
The two-store chain has been a force behind growth of mountain biking in the region.
November 15, 2017

PERTH, Australia (BRAIN) — Cycliq has made two additions to its line of integrated bike camera and light devices. The new models are smaller and lighter than previous models, and offer wireless connectivity features via ANT+ and Bluetooth.

Posted in New Products
November 15, 2017

SAN FRANCISCO (BRAIN) — TSG Consumer Partners has acquired a minority share in the nutrition brand Nuun and Company.

Seattle-based Nuun was founded 13 years ago and is known best for its low-sugar electrolyte tablets. 

Posted in Industry News
November 14, 2017

MADISON, Wis. (BRAIN) — Schwinn, a brand of Dorel Industries, has released a limited 1,400-unit production run of its Grey Ghost Sting-Ray. The bikes will be available only at Dick's Sporting Goods stores and on the retailer's website, for $399.

The Grey Ghost was originally sold in 1971.

Posted in New Products

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