BRAIN Staff

All articles by BRAIN Staff

October 11, 2017

TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as  introduced a program to help prevent cyclists from getting stranded with a mechanical problem.

Posted in Industry News
October 11, 2017

LAGUNA HILLS, Calif. (BRAIN) — The October 1 issue of Bicycle Retailer included our regular State of Retail feature, where we ask our panel of retailers from around the country about an issue facing the industry. In the October issue, we asked about Interbike's decision to hold its next trade show in Reno, Nevada.

Posted in Retail News
October 11, 2017

LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association announced Wednesday that Brandee Lepak, co-owner of Arizona's Global Bikes, has been elected as board chair by the NBDA Board of Directors during their annual meeting held at Interbike.

Posted in Retail News
October 11, 2017

SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.

Posted in Industry News
October 11, 2017
Sweet Protection Delirious Jacket.

BOULDER, Colo. (BRAIN) — Sweet Protection's Delirious Jacket is made with Gore-Tex Active material, the most breathable fabric in the Gore-Tex product line.

Posted in New Products
October 11, 2017
The Kona CrankTank Impact venue.

KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.

Posted in Industry News
Pop-up event series brings together brands, consumers, and media.
October 10, 2017
NEW YORK (BRAIN) — Brian Berthold, owner of the mountain bike brand Tantrum Cycles, will appear on a new CNBC show Tuesday evening, trying to persuade some "Adventure Capitalists" to invest in a new Missing Link suspension design. 
 
Posted in Industry News
October 10, 2017

ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.

Posted in Industry News
October 10, 2017

POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.

Posted in Industry News
October 9, 2017

ROSEVILLE, Minn. (BRAIN) — Hed Cycling's new Vanquish 6 wheel feature an all-new tubeless-ready carbon rim.

Posted in New Products

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