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Just Ride LA reopens as a Giant Partner Store

Published March 14, 2018

LOS ANGELES (BRAIN) — Just Ride LA, a store that started in a garage in 2006, has been remodeled and has reopened as a Giant Partner Store.

The store is located in a downtown LA neighborhood. Owner Danny Farahirad said, "What started as a hobby turned into one of Los Angeles' friendliest shop with a focus on all things city cycling. Our shop takes pride in carrying only products that we use and trust ourselves."

The family-run business focuses on city riding, road riding, fixed gear, women's, and kids. Farahirad said the store is always on the lookout for ways to connect with the local community. "We do workshops throughout the year that cover bike repair and tips and tricks for road cycling," he said. "We're also a proud partner of the AIDS Lifecycle ride for five years and counting."

Just Ride LA also hosts bimonthly road cycling rides all around LA. "We work closely with the Los Angeles County Bicycle Coalition for workshops and city rides with them," said Farahirad.

The Giant remodel means the store now has a fresh new layout, new fixtures, and better merchandising of products. "The end result is the store looks larger with the new layout, it's easier to shop, and elevates our entire sales floor to a higher end look and feel. With Giant's help, we've been able to create more of a community in the store and increase sales of bicycles and gear. The shop needed it and we're grateful."

The shop celebrated its remodel with a VIP party on Saturday, March 3, when 100 of the store's best customers were invited to a private reception. Giant staffers were in attendance all evening and raffles were held for Giant's Signature Short Sleeve Jersey and Bib Shorts and an Escape 2.

"Just Ride LA represents the new generation of Giant dealers," said Philip Croley, Giant's retail services executive. "The excitement and energy JRLA brings to their downtown location is the perfect match for the hustle and bustle of Los Angeles. It's an honor for Giant Bicycles to partner with such a forward-thinking store and a wise investment in the future of cycling."

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