Posted April 6, 2020

DURANGO, Colo. (BRAIN) — The newest episode of the Channel Mastery podcast was produced in response to many questions about the typical consumer mindset during the pandemic.

Posted April 6, 2020
Would you trade a tube for hand sanitizer?
Mac McCabe is adjusting to difficult times with a sense of humor.

FRANKLIN, Tenn. (BRAIN) — Mac McCabe won't complain.

"I have a really good time doing what I do," said the owner of Mac's Harpeth Bikes for the past 11 years. "I'm not going to bitch and gripe about how shitty our margins are or any of that nonsense."

Posted April 3, 2020

WASHINGTON (BRAIN) — A program authorizing billions of dollars in forgivable small-business loans hit major snags on Friday, after final Treasury Department guidance went out late Thursday combined with application issues to hinder the process.

Posted April 3, 2020
Fox Racing and Smith Optics are also donating goggles.
100% is donating protective eyewear to first-responders and medical personnel.

SAN DIEGO (BRAIN) — Performance eye protection has been a focus of 100% with its lines of sunglasses and goggles.

Until two weeks ago.

Now the focus is clearly necessary eye protection.

Posted April 3, 2020

SEATTLE (BRAIN) — Evelo, a Seattle-based e-bike brand, has access to personal protective equipment, including face masks, from some of its Chinese and Hong Kong suppliers.

Posted April 3, 2020

WATERLOO, Wis. (BRAIN) — Trek Bicycle is offering free home delivery throughout the continental U.S. for online bike orders through May 1 to provide better access to cycling during the COVID-19 pandemic.

Posted April 2, 2020

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Due to the COVID-19 pandemic, Outdoor Retailer has canceled its 2020 Summer Market, originally scheduled for June 23-25 at Denver's Colorado Convention Center.

Posted April 2, 2020
Epic Cycles owner Allan Hightower, right, with mechanic Alonso Gutierrez.

BLACK MOUNTAIN, N.C. (BRAIN) — One North Carolina retailer expressed his thoughts in a letter to his suppliers about how COVID-19 has affected his business, and shared a glimpse with BRAIN about how his 1,600 square-foot downtown location is weathering an economic and humanitarian crisis.

Posted April 2, 2020
PeopleForBikes updated the industry on available resources for employers in a webinar Thursday.

BOULDER, Colo. (BRAIN) — PeopleForBikes updated the bike industry Thursday with some sobering numbers, as well as some more resources for employers.

Last week, a record 6.6 million Americans applied for unemployment. In the past two weeks, it's nearly 10 million.

Posted April 2, 2020

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association hosted a free webinar Wednesday for its members on how to communicate during the COVID-19 pandemic.

Posted April 1, 2020

SANTA FE, N.M. (BRAIN) — A local news source is reporting that New Mexico officials have relented and are now allowing bikes shops to operate, under stringent rules, during the state's COVID-19 response.

Posted April 1, 2020
An interactive map detailing retailers' operating status is planned.

PORTLAND, Ore. (BRAIN) — In this time of uncertainty, two companies pooled their resources to help retailers let customers know about their status during the COVID-19 pandemic.

Posted March 31, 2020

WASHINGTON (BRAIN) — The Rails-to-Trails Conservancy is calling on the nation's mayors and local elected officials to close select streets to vehicle traffic to increase access to safe outdoor space for people walk or bike while maintaining social distance during the COVID-19 crisis.


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