Distributor news
SEYMOUR, CT (BRAIN)—Thule has entered into an agreement with Outdoor Gear Canada (OGC) to distribute both Thule and SportRack branded products to the Canadian market.
MACON, GA (BRAIN)—L.H. Thomson Company has added Winora Group as its exclusive distributor in Germany and Austria. Winora will also distribute Thomson in France.
PORT COQUITLAM, British Columbia (BRAIN)—Ridley has signed on with Norco as its new Canadian distributor. After years of successful collaboration, Ridley Bikes and Vellend Tech have mutually decided to end their partnership.
NORCROSS, GA (BRAIN)—Blue competition cycles has officially launched in the UK through its distribution partner Multisport Distribution Limited.
SPEEDWAY, IN (BRAIN)—Cycling United Austria will distribute Zipp Speed Weaponry product in the Austrian market.
MILL VALLEY, CA (BRAIN)—Alienation BMX has added Western Power Sports to its U.S./domestic distribution channel.
In an effort to make Alieanation race-specific product more available to the domestic dealer base, WPS and Alienation have joined forces to make this partnership happen.
KOBLENZ, Germany (BRAIN)—Ergon Int. along with Ergon USA, has inked an exclusive partnership with Norco Products for the Canadian Market.
SCHILLER PARK, IL (BRAIN)—LeMond Fitness and distributor Life Fitness have settled all outstanding disputes and litigation. Under the terms of the resolution, Life Fitness will continue to sell the RevMaster group exercise bike and provide service and support for customers.
LEVIS, Quebec (BRAIN)—Look technology is now available for Lambert’s customers.
BAY SHORE, NY (BRAIN)—Finish Line Technologies has appointed Outdoor Gear Canada (OGC) as its exclusive Canadian distributor.
LEVIS, Quebec (BRAIN)—Starting in mid-September, Lambert will be the Canadian distributor of Pedro’s.
BELLINGHAM, WA (BRAIN)—Seattle Bike Supply and KHS Bicycles have begun distributing Softride Bike Racks.
MONTREAL, Quebec (BRAIN)—Kempter Marketing Inc (KMI) has entered into a long term deal with Lapierre bikes to be the exclusive Canadian distributors of the France based bike brand.

