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Final call for updates to 2013 BRAIN Directory

Published November 30, 2012

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer & Industry News’ staff is wrapping up changes to its annual Industry Directory & Index, a comprehensive listing of more than 1,700 companies and non-profit groups serving the industry’s retailers.


The Directory, a separate publication, will be polybagged with the January issue. The magazine’s staff is tailoring this year’s directory to better help retailers contact suppliers and discover products based on a new indexing section.

“For example, ‘wheelsets’ is a key category today,” said Julie Kelly, the publication’s manager. “We’ll generally list independent wheel suppliers under that category making it easy for dealers to find a specific company or learn about new ones,” she said.

However, time is running out to send in updated contact information for the 2013 Directory, Kelly warned. Please send the following information to

  • Company name
  • Address
  • Inside sales number or 800 number
  • Main number and fax number
  • Email sales contact
  • Company’s URL

“I need that information by Dec. 3 to make sure it’s included in the 2013 Directory,” Kelly said.

Ironically, demand for the printed directory has seldom been higher among dealers. Many dealers say they are frustrated when trying to track down contact information on websites, particularly if they are interested in ordering products.

As in years past, every retailer in the U.S. and Canada will receive a directory free of charge with the January issue of the magazine. The directory comes in a standard magazine-size format that’s quick and easy to use. Companies who exhibited at Interbike this year are automatically included in the Directory and do not need to send their contact information. Companies who previously sent updates do not need to resend them.

Topics associated with this article: BRAIN News

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