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Look Cycle adopts MAP in US and Canada

Published December 11, 2017

NEVERS, France (BRAIN) — Look Cycle has adopted a minimum advertised price policy for the U.S. and Canada, which goes into effect immediately. The company will sell only to authorized wholesalers, retailers, internet retailers and distributors. Along with this North American policy, the company said it is pursuing a similar global initiative to create a more sustainable marketplace for all authorized resellers.


"Look's MAP policy is designed to preserve the brand's innovative, premium product heritage while supporting authorized resellers by maintaining a healthy and competitive commercial environment," said Mike Gann, LOOK Cycle USA's VP of sales and marketing.

Pat McGinnis the VP commercial of Hawley-Lambert, Look's Distributor in North America, said, "I am excited to see this new policy enacted. It will help us create a more sustainable, healthy commercial environment for our dealers."

Under the policy, authorized Look resellers may only advertise Look products at or above the minimum advertised prices published by Look. The company will publish prices annually, and as needed throughout the year. This new policy includes advertisement of Look-branded goods in all media and marketplaces, inclusive of direct mail, retail flyers, e-commerce, forums, magazines, and catalogs, and other promotional methods.

For additional information or to see the policy, retailers can contact or Mike Gann at

Topics associated with this article: Distributor news, MAP

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