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Ritchey Design working with Oris Intelligence for MAP regulation

Published May 7, 2018

SAN CARLOS, Calif. (BRAIN) — Ritchey Design, which has had a minium advertised price policy since at least 2014, is now working with Oris Intelligence to regulate the policy.

"A recharged enforcement of MAP is a crucial step forward for us," said Phil Ellinwood, Ritchey's CFO. "In order for us to better support our IBDs as well as protect our own brand's value, enforcing a strict policy on MAP violators is necessary in today's online atmosphere."

Oris offers a broad spectrum of market analytics and metrics for combing the web for MAP violators while advising on best practices for enforcing MAP. 

In recent years many bike brands have announced they are working with Oris


Topics associated with this article: MAP

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