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IMBA will celebrate its 30th anniversary at Outerbike's Bentonville event

Published August 8, 2018

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association will celebrate its "Dirty 30" anniversary, October 26-28, 2018, in Bentonville, Arkansas, during the Outerbike demo event.

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IMBA will host special rides and a Saturday evening celebration at Outerbike. Everyone is invited, but space will be limited. Registration is available via Outerbike's website and all ticket price levels include IMBA's Dirty 30 Saturday night party.

Bentonville is designated a silver-level IMBA Ride Center that has hosted the IMBA World Summit in the past.

"IMBA's vision for the next 30 years is to catalyze and create more great places to ride close to home. Bentonville is a perfect example of where this is already happening and why we want that level of mountain bike access for every American," said Aimee Ross, IMBA's event director. "Mountain bike trails are taken seriously there and are a critical part of Bentonville's liveliness. Mountain biking is integrated into the community and, as a result, benefits the economy and improves local quality of life."

Mark Sevenoff, the owner of Outerbike, added, "Outerbike is all about sharing the best brands in world class riding destinations. After attending IMBA's world summit in Bentonville, we fell in love with [the local] trails and now it has come full circle, as we bring Outerbike to Bentonville as our first east-of-the-Rockies venue.

"Without IMBA, communities from Moab to Bentonville would have fewer trails, so we are thrilled to celebrate IMBA's first 30 years and look forward to helping with the next 30," Sevenoff said.

 

Topics associated with this article: Advocacy/Non-profits, Consumer Expos and Rides

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