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Rob DeMartini named CEO of USA Cycling

Published January 7, 2019

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Rob DeMartini as its president and chief executive officer. DeMartini joins the organization from New Balance Athletics Inc., where he spent the past 12 years as president and CEO. He will begin his new position in February.

"Our entire board and management team enthusiastically welcome Rob as our new CEO. His passion and ambition for both the future of USA Cycling and our sport is inspiring. He also brings the proven leadership, commercial skills and resources to elevate USA Cycling and to do more for our members, partners and athletes," said Bob Stapleton, USA Cycling's chairman of the board.

DeMartini replaces Derek Bouchard-Hall, who joined Assos of Switzerland as its CEO effective Jan. 1.

"As I join USA Cycling, I look forward to working closely with Chuck Hodge (chief of racing and events) in support of our members, event directors and race officials as well as Scott Schnitzspahn (vice president of elite athletics) to prepare our riders for the Tokyo 2020 Games," DeMartini said. "I am excited to join this capable team and very optimistic that we can better meet members' needs, grow the leadership role USA Cycling plays in our industry and make all disciplines of cycling stronger."

A passionate cyclist and athlete, DeMartini has ridden in the Pan-Mass Challenge bike-a-thon for the past 11 years along with participating in other cycling events. 

DeMartini joined New Balance from Tyson Foods. He previously spent 20 years at Procter & Gamble, where he held management roles with The Gillette Company, North American Snacks and Millstone Coffee. He also serves on the board of the Advanced Functional Fabrics of America (AFFOA), Welch's and Aloha Food; was chairman of the American Apparel and Footwear Association; and was a board member of KaBOOM! and the Two Ten Footwear Foundation.


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