You are here

VeloNews expands distribution for its Tour de France guide

Published April 25, 2019
Subscribers to BRAIN will receive the guide with the June 1 issue.

BOULDER, Colo. (BRAIN) — This June and July, the VeloNews Tour de France Guide will reach more readers than ever before in its 32-year history. This year's 2019 Tour de France Guide will reach at least 142,000 cycling enthusiasts thanks to expanded print, online, and digital distribution. For the first time ever, the VeloNews Tour Guide will distribute to VeloNews print magazine subscribers plus all Bicycle Retailer & Industry News subscribers; to digital edition subscribers through Zinio and a new Zinio-powered smartphone app; to over 40 e-book retailers including Amazon, Apple, Barnes & Noble, and Google Play; to nearly 1,000 newsstands and front-of-store sports-themed displays at the top 650 Barnes & Noble stores; and direct to consumers and bike shops through velopress.com.

Advertisement

Every bike shop and industry subscriber that receives Bicycle Retailer & Industry News will receive the VeloNews Tour de France Guide with the June 1 issue. The print magazine will mail to VeloNews magazine subscribers on June 5 and will release on newsstands on June 18. The new digital guide will begin releasing on in early June. Single copies of the Guide are now available for preorder on velopress.com.

"Our longstanding relationship with Amaury Sport Organisation restricted us to print-only distribution rights in the U.S. and Canada," said Mark Gouge, the publisher of VeloNews. "This limited the VeloNews guide to print magazine subscribers and newsstand distribution. For 2019, we are thrilled to offer the Tour de France Guide to millions more cyclists worldwide through digital and ebook editions — and to expand print distribution in the U.S. through Bicycle Retailer & Industry News."

"VeloNews.com serves millions of cycling fans during our coverage of the Tour," said Fred Dreier, VeloNews' editor-in-chief. "All our website traffic numbers rose by double digits in 2018, so distributing the Tour de France Guide digitally just makes sense for our readers. This year, VeloNews will bring the Tour to millions more readers and for our reporters, that's nearly as exciting as the race itself."

The VeloNews 2019 Tour de France Guide will cover the 2019 race in unprecedented ways. Looking back at key anniversaries and rivalries in Tour de France history will set the stage for the 2019 race, lending new context and meaning to this year's racing action. The issue will offer an in-depth feature of Geraint Thomas, who was interviewed by VeloNews during key moments of his preparation for this year's Tour. In the guide, Thomas will share how his 2018 Tour victory has changed him, his team's dynamics, and his expectations for 2019. VeloNews staff will analyze the other contenders; Chris Froome, Thomas Dumoulin, Nairo Quintana, Steve Kruijswijk, Jacob Fuglsang, Adam Yates, Romain Bardet, Thibaut Pinot, Richie Porte, Primoz Roglic, and others. The issue will offer a fresh, new take on team profiles and fascinating infographics on the demands of the Tour, from sprinting to climbing.

The VeloNews Tour de France Guide offers unmatched reader engagement. Once the racing action begins, the Tour de France Guide becomes every cycling enthusiast's essential daily guide for all 23 days of the race, from stage profiles to sprints, climbs, descents, and grueling mountaintop finishes. "We're pulling out all the stops for the 2019 Tour de France Guide," said Dreier. "We take a look at the key anniversaries of Tours that transcended cycling to become part of worldwide sports legend, offer an exclusive interview with 2018 Tour de France winner Geraint Thomas, reveal our new Tour televised video viewing guide, share a fresh take on stage profiles, analyze the top 10 contenders, and dive into special tech for special stages."

To reserve advertising space in the print, digital, or online VeloNews Tour de France Guide, contact Mark Gouge or Bicycle Retailer & Industry News sales staff. 94% of VeloNews print magazine readers say they act on ads they see in VeloNews magazine. Advertising space in the print edition of the VeloNews Tour de France Guide closes on May 9. 89% of VeloNews.com readers say they act on ads they see on VeloNews.com. Online display advertising on VeloNews.com is available exclusively through direct buys. VeloNews.com display ads lazy load for real user impressions and earn over 70% viewability.

Advertising, Sponsorships, and Partnerships contacts:
Mark Gouge, National Sales Director, mgouge@pocketoutdoormedia.com, (303) 385-7755
East Coast: Karl Wiedemann, kwiedemann@bicycleretailer.com, (203) 906-5806
Midwest: Barry Kingwill or Jim Kingwill, barry@kingwillco.com or jim@kingwillco.com, (847) 537-9196
Mountain Region: Ellen Butler, ebutler@bicycleretailer.com, (720) 288-0160
West Coast: Gary Newkirk, gnewkirk@bicycleretailer.com, (949) 632-4223

Topics associated with this article: Media/Publishing, BRAIN News

Join the Conversation