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Dirt Rag co-founder Elaine Tierney to launch women's activewear line

Published March 11, 2020

SHARPSBURG, Pa. (BRAIN) — Mountain Bike Hall of Famer and Dirt Rag co-founder Elaine Tierney launched a GoFundMe campaign Tuesday to bring a line of bike, yoga and hiking clothes to the market.

In a fundraising email, Tierney — owner of Mossy Lane Products handmade clothing, jewelry and accessories since 2017 — said the designs are finished and patterns produced. She will be in search of a manufacturer soon.

As of Wednesday afternoon, $105 of the $45,000 goal had been reached.

"The funding I'm asking for is to take an activewear line of clothes that I've designed and bring them to the masses because I see a market of women my age that don't have the proper activewear they need," Tierney said in a video posted on the GoFundMe page. "I truly believe that. I truly believe it keeps women off bikes because they don't have proper gear."

Tierney was influenced by her mom, Mossy, who lived until age 90 and remained active throughout. "She inspires me daily as I remember her doing leg lifts while doing the dishes," Tierney wrote on her GoFundMe page.

The store's name is a combination of her and her mom's names.

Promoting body and mind wellness is Tierney's goal with her active clothing line. "If Mossy Lane clothes can give women the motivation to get out there and move, I will be one happy camper. Literally," she wrote.

Tierney and former husband Maurice Tierney were elected to the Mountain Bike Hall of Fame in 2002 for their contributions through journalism. Dirt Rag announced in January that it was shutting down and its parent company, Rotating Mass Media, filed for Chapter 7 bankruptcy last week.

More information: GoFundMe.

Elaine Tierney models an early version of her cycling jersey.

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