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Eurobike set to open Wednesday

Published August 31, 2021

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike will open Wednesday for the first time since 2019 after the COVID-19 pandemic forced the cancellation of last year's in-person event.

COVID concerns still are affecting this year's event, with travel restrictions and Delta variant spread keeping some industry stalwarts home. Those attending in 2019 but not attending this week include Bianchi, Fox Factory, Wahoo Fitness, Lezyne, Zwift and SRAM. Inventory challenges also were another reason given for some brands saying home.

The 29th event, which will conclude Saturday, will feature 630 exhibitors from 42 countries. Some of the industry's latest products will be on display on more than 860,000 square feet of floor space at Messe Friedrichshafen.

This will be the final show at Eurobike's longtime home on Lake Constance after it was announced in June the move to Frankfurt next summer.

A press briefing on Tuesday announced some of the coming product innovations:

  • Biketec (FIT) and ABUS digital anti-theft protection (Hall A6 — Booth 202): Perhaps the days of keyed bike locks are coming to an end with bikes being locked and unlocked via smartphone apps. System provider Biketec and security specialist ABUS will demonstrate their latest technology.
  • Wilier Triestina Jena line of gravel bikes (Hall B3 — Booth 200): This new gravel bike line will feature electrical assist.
  • Centurion E-MTB No-Pogo 25 (Hall A3 — Booth 100): A quarter century ago, the German bike brand
    Centurion presented its No-Pogo model at Eurobike, ushering in the era of full-suspension mountain bikes. This year, Centurion will present its anniversary model, the No-Pogo 25, which — in keeping with the changing times — is fitted with an electric drive.
  • Brose e-bike drives (Hall A1 — Booth 404): With e-bike drives becoming smaller and easier to integrate, Brose will unveil its latest technology.
  • Urban Arrow Craft cargo bike (Hall A1 — Booth 620): The cargo bike pioneers will present their latest products and developments.
Topics associated with this article: Eurobike

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