DULUTH, Ga. (BRAIN) — Fox Factory is reporting fourth-quarter sales of $118 million in its Specialty Sports Group business unit, which contains its bicycle and baseball/softball brands. The figure is 5% down from the fourth quarter last year.
For the full year, sales in the SSG unit were $509 million, flat (down 0.4%) compared to 2024.
Company-wide, Fox Factory sales were $361 million in the fourth quarter (up 2.3%) and $1.467 billion for the full year (up 5.3%). Fox recorded a net loss of $287.0 million, or $6.86 per diluted share, for the quarter, and a net loss of $544.7 million for the year. Adjusted EBITDA for the quarter was $35 million, down from $40 million in the same quarter last year.
Fox said the performance of the SSG division “reflects both lower diamond-sports products and bike sales and was primarily due to OEM, distributors, and dealers reducing inventory levels in response to market-wide economic conditions.”
On an investor call Thursday, CEO Mike Dennison remarked on the company’s performance in the bike market, “The bike industry as a whole continues to slowly stabilize amid what remains a complex environment. Tariffs are adding pressure to OEMs and driving inventory levels below historical norms. We’re seeing the rise of disruptive market entrants create new competitive dynamics that have forced some legacy bike brands to reconsider their offerings, consolidate, or cease operations. Against this challenging backdrop, our bike business ended fiscal 2025 slightly above 2024, in an industry experiencing turbulence and challenges across many of our OEM customers. We believe our stability is a meaningful proof point for the strength of our brand and our competitive positioning.”
The SSG division includes Fox's bicycle business through the Fox, Marzocchi, Ride Concepts, RaceFace, Easton cycling and Lizardskins brands. SSG also includes Fox's Marucci business, which sells baseball and softball gear.
