KOBLENZ, Germany (BRAIN) — Canyon Bicycle's 2025 sales decreased 7% year-over-year amid what it called a challenging market hurt by the oversupply and discounting of electric and non-electric mountain and urban bikes.
In its March financial statement from ownership GBL, sales for the year were 738 million euros ($849.8 million). Fourth-quarter sales increased 6%, from 137 million euros to 145 million euros. EBITDA growth for the year decreased 34% and 23% for the quarter.
Canyon said temporary stopping production of some e-MTB models for "quality initiatives undertaken in Q2 2024" affected the yearly performance. The quality initiatives have been completed, Canyon said.
According to the brand, yearly road and gravel segments are "robust." Its largest market — Europe — continues to do well, but demand waned in Asia. Tariff uncertainty hurt consumer demand in the U.S.
In January, Canyon announced it was reducing its workforce up to 320 workers to "reduce complexity and simplify processes." In April 2025, Canyon reduced its workforce in the U.S.
Also in April, Canyon Bicycles started selling through Amazon some entry-level urban, recreational, and mountain bikes to North American customers.
Canyon founder Roman Arnold returned to an operational role at the company in September after CEO Nicolas De Ros Wallace stepped down. Arnold moved from chairman of Canyon's advisory board to become executive chairman.
