Industry News
MISSOULA, Mont. (BRAIN) — Alex Strickland has been promoted to editor-in-chief at Adventure Cyclist magazine as its previous editor, Michael Deme, has assumed the position of design and media department director and executive editor of the magazine.
LONGMONT, Colo. (BRAIN) — Craft brewer Oskar Blues has added an extensive bike terrain park to its Colorado hops and cattle farm, and recently hosted an invitational jumping event at the new venue.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker has hired Christian Johnson to fill the company's newly created position of vice president of global sales. The company said the new role highlights its rapid expansion.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has hired Karl Wiedemann to handle advertising sales on the East Coast. Wiedemann replaces Dick Crumb, who is retiring after 24 years selling for the magazine.
SANDY, Utah (BRAIN) — Reynolds Cycling has introduced a three-tiered structure to its Reynolds Assurance Program, a protection program for its carbon fiber wheels.
BERLIN (BRAIN) — German e-bike company Brose has hired Anne Guethoff as its new director of marketing. Guethoff has diverse marketing management and sales integration experience at companies including Johnson & Johnson, Essilor Transitions and Rodenstock.
TAIPEI, Taiwan (BRAIN) — Organizers in Taiwan are encouraging members of the bike industry and bike advocacy community to combine trips to next year's Velo-City Global conference and the Taipei Cycle Show.
SALT LAKE CITY (BRAIN) — Photographer Justin Olsen is auctioning a limited-edition photo print of pro rider Paul Basagoitia, with the proceeds to benefit Basagoitia's recovery fund.
MADRID (BRAIN) — Rotor Bike Products will be distributed in the United Kingdom by Saddleback, starting Jan. 1.
BROOKLYN, N.Y. (BRAIN) — Custom clothing brand Verge Sport has purchased Sommerville Sports, another New York-based brand.
LÉVIS, Quebec (BRAIN) — Lambert announced Friday that it is extending its product portfolio with the addition of Evoc products. As of Nov. 1, Lambert will be the exclusive distributor of Evoc in Canada, taking over from Passion Sports, which has distrbuted Evoc for the past five years.
ALBANY, Calif. (BRAIN) — Cycle Monkey has signed on as the exclusive U.S. distributor for the Gebla Rohbox.
BURLINGTON, Vt. (BRAIN) — Burton on Friday announced a new U.S. sales structure and the role for Elysa Walk, who announced earlier this week that she was stepping down as general manager at Giant to join the Vermont snowboard company.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing's Tour de Fat, a series of fun bike-and-beer events held around the country, raised nearly $650,000 for bike non-profits this year, bringing its total contribution over 16 years to more than $4 million.
MORGAN HILL, Calif. (BRAIN) — Specialized founder Mike Sinyard was featured in a recent segment on NBC's Today show, which reported on programs designed to help kids with ADHD by prescribing bike riding, rather than medications.
ST. PAUL, Minn. (BRAIN) — Park Tool's redesigned website, www.parktool.com, has expanded product information with an increased educational section focused on helping professional and home mechanics diagnose and repair bicycles.
CHICAGO (BRAIN) — CABDA will open attendee registration for its 2016 trade show on Monday, Nov. 2. The CABDA Expo will take place Feb. 3-4 at the Pheasant Run Resort and Convention Center outside of Chicago.
WASHINGTON (BRAIN) — Two U.S. senators from states known for their outdoor recreational industry are introducing legislation that would require the Commerce Department's Bureau of Economic Analysis to specifically track jobs in that industry.
OGDEN, Utah (BRAIN) — Mavic is increasing its connection with Hincapie next year, by sponsoring the brand's development road team and its gran fondo.
NORTHFIELD, Vt. (BRAIN) — Sock maker Darn Tough Vermont says it has seen a 51 percent increase in sales in the first three quarters of 2015 and has added more knitting machines and more workers at its mill, including 100 new job positions there this year.
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