Industry News

OLNEY, IL (BRAIN)-Magura USA hired Tony Ballantine to a newly created position of OEM and aftermarket sales manager.

Ballantine joins Magura after eight years as an outside territory sales manager with Raleigh America.

SAN DIEGO, CA (BRAIN)-NiteRider Technical Lighting Systems announced they will be providing lights for Cannondale’s test ride demo days to be held at beautiful Red Rock Resort in Nevada, September 26-28.

Tagged Events

PHILADELPHIA, PA (BRAIN)–An online charity raffle to benefit the Philadelphia chapter of the Susan J. Komen Breast Cancer Foundation opens today, with a hand-built, one-of-a-kind “Pedal Pink” bicycle loaded with high-end parts and pieces as the prize.

Tagged Events

COLOGNE, Germany (BRAIN)—A slimmed-down IFMA opened Thursday to steady but not spectacular traffic as exhibitors from 35 countries showed their products to German retailers and the German media.

Tagged Tradeshows and conferences


MADISON, WI (BRAIN)—Following its split from Nike earlier this summer and the disbanding of the Discovery Channel Pro Team last month, retailers may have been unsure what to expect from Trek in 2008.

Tagged Events

"And this here's the TV. Two hours a day, either educational or football, so you don't ruin your appreciation of the finer things." -H.I. McDonnaugh in "Raising Arizona" (going out to our very own Matt Wiebe)

COLOGNE, Germany (BRAIN)—Soaring metal prices are causing a shift to lighter and more powerful electric bike batteries much sooner than anyone expected, a leading e-bike researcher said.

Tagged Tradeshows and conferences

MEQUON, WI (BRAIN)—Hayes Bicycle Group is completing its acquisition of Answer Products, Sunringlé and Wheelsmith Fabrications by transitioning the three brands to a 110,000 square-foot manufacturing facility in Milwaukee, Wisconsin.

SANTA FE SPRINGS, CA (BRAIN)—Pro-tec recently announced that both BTI and QBP have been added to its growing list of distribution channels for 2008.

Tagged Distributor news

LAS VEGAS, NV (BRAIN)-Swagger recently announced details of the Bicycling Magazine Industry Cup, scheduled for Thursday night, September 27 at the Mandalay Bay Resort in Las Vegas.

The event is part of the World Criterium Championship, the final race in the 10-city 2007 USA Crits Championship Series.

Tagged Events



GRAPEVINE, TX (BRAIN)—Enthusiasts are clamoring for high-end mountain bikes. Strong sales figures in the first half of 2007 from bike shops and high-end companies indicates a strong growth trend. The only problem is that a large number of consumers have yet to receive their bikes.

DALLAS, TX (BRAIN)—Former Hans Johnsen employee Bob Fowler passed away on September 14.

He worked at the company for 50 years, retiring as senior vice president of sales in 1995.

Tagged Distributor news

MEQUON, WI (BRAIN)—The Hayes Bicycle Group (HBG) recently added two new members to its marketing department, led by marketing manager, Joel Richardson.

AUSTIN, TX (BRAIN)—Rocket Science Sports recently announced a new sponsorship with the AEG-TOSHIBA-JetNetwork Pro Cycling Team, marking its expansion into the cycling industry.

BOULDER, Colo. (BRAIN) — With the Selling Cycling staff training program scheduled for a complete updating for 2008, founder Ray Keener is looking for input from retailers on the topics to be covered.

"These are harsh times and it calls for a harsh beer. Pabst Blue Ribbon is just the thing. It is not shoved down your throat with multi-million dollar mass marketing, it is simply a decent cheap beer. This beer is America whether you like it or not.

"Too much work, and no vacation,
Deserves at least a small libation.
So hail! my friends, and raise your glasses,
Work's the curse of the drinking classes." ~Oscar Wilde

FRIEDRICHSHAFEN, Germany (BRAIN)—Heavy construction machinery has been put to work now that the expansion of the Eurobike exhibition grounds is in full swing at the East Entrance.

Tagged Tradeshows and conferences / Eurobike

SANTA FE, NM (BRAIN)—Dust off your GoGo boots and dig out your pedal wrench, the second annual Bike-A-GoGo is on its way.

Tagged Events


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