Industry News

Fizik's marketing ringleader Suzette Ayotte is all smiles at Sea Otter. Thanks to Sea Otter and all the industry folks we talked to for making it a great experience once again.

MONTEREY, CA (BRAIN)—Bicycling magazine announced on Friday at Sea Otter the winners of the 2008 Editors' Choice Awards in the bike-specific category.

Bicycling's editor-in-chief Steve Madden, and product test director Matt Phillips, presented the awards to the 11 winners.

Tagged Awards

WATERTOWN, MA (BRAIN)—Seven Cycles has hired Jim MacLeod to be the company's director of global sales.

SINGAPORE (BRAIN)—BikeAsia, the Bicycle and Motorcycle Show of South-East Asia, held in Singapore from April 10-13, was a huge success.

Tagged Tradeshows and conferences

MONTEREY, CA (BRAIN)—Sea Otter has announced dates for next year's show. It will be from April 16-19, 2009.

The first day of Sea Otter 2008 got off to a good start, with warm sun and blue skies. The forecast calls for continued blue skies and cooler temperatures over the weekend.

Tagged Consumer Expos and Rides

WILMINGTON, MA (BRAIN)—Sports Adventures International S.A., a newly formed Swiss investment group, has acquired Pedro’s from its parent company, Swix Sport USA.

The terms of the deal, which becomes effective May 1, were kept private.

Tagged Mergers, Acquisitions & Investments


LAKE FOREST, CA—Models come. Models go. Manufacturers have always had to make some tough calls over dropping and adding models—and the last few years have been no exception.


PARK CITY, UT—Sales of cycling gear online is nothing new. A quick Internet search turns up dozens of sites—including one that scours the Web for the best deals and presents results from more than 30 online sellers.

EMMAUS, PA (BRAIN)—Bicycling magazine is holding a steady pace in a negative advertising environment in which consumer magazine publishers are struggling to maintain ad revenue.

Tagged Media/Publishing

Sani vs. the Web Guy was quite a titanic match up. The old man asked for a beating, and the Web Guy delivered in under 30 seconds.

Sani keeps inquiring as to a rematch. Who knows, the next throwdown could be at Sea Otter, so keep your eyes peeled and greenbacks handy.

CALGARY, Alberta (BRAIN)—Jennifer Collins of Guelph, Ontario is the winner of Chariot Carriers consumer survey draw.

"Just can't wait to get on the road again
The life I love is makin' music with my friends."

—Willie Nelson

MONTEREY, CA (BRAIN)—Quietly over the years, the Sea Otter Classic has managed to make great strides as a "green" event by reducing its carbon footprint.

Tagged Consumer Expos and Rides

MOAB, Utah (BRAIN)—Since it's IMBA’s 20th year of saving the trails, Western Spirit Cycling wanted to remind everyone in the industry why we ride.

BETHEL, CT (BRAIN)—The last three months has been quite the whirlwind for Cannondale Sports Group president and chief executive officer Jeff Frehner, as both Cannondale and Frehner get to know each other better.

I had a chance recently to view the short film about handmade builder Richard Sachs entitled "Imperfection is Perfection." I thought it was a very cool look into Sachs the builder, and Sachs the competitor (loved the 'cross footage of Sachs).

LAGUNA BEACH, CA (BRAIN)—Selle Royal recently hired Steve Delacruz as product developer.

He will remain based in Southern California at Selle Royal’s new location in Laguna Beach.

SANTA FE, NM (BRAIN)—Outside magazine unveiled its best places to work in its May issue that hit newsstands yesterday.

Tagged Media/Publishing

"Last night I stayed up late playing poker with Tarot cards. I got a full house and four people died."

—Steven Wright

SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) will once again be in attendance at this year's Sea Otter Marketplace Expo selling new and used donated merchandise from its Re-Cyclery Bike Thrift Shop.

Tagged Consumer Expos and Rides


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