Industry News

LAS VEGAS, NV (BRAIN)—Too many two-mile trips are by car, spurring Clif Bar into action. Following Interbike this week, Clif Bar’s biodiesel bus will travel to a host of college campuses to promote its two-mile challenge.

Tagged Events

LAS VEGAS, NV (BRAIN)-YaYa Bike took a new name and face yesterday: Mobeus Independent Bicycle Co-op. The brand reflects its revitalized mission: stop at nothing to help independent bicycle dealers thrive.

LAS VEGAS, NV (BRAIN)-A cooling breeze and moderate temperatures made for balmy biking during Outdoor Demo this year, and the new venue’s additional paved surfaces and landscaping diminished the dust.

Tagged Tradeshows and conferences

"Do you want the good news or bad news first?" A Riviera Hotel front desk employee asked a young man checking in two days ago.

"Please Help Protect Our Employees. If you are in need of a disposable container for hypodermic needles PLEASE CALL HOUSEKEEPING DIAL 63." On a sticker in the Riviera bathroom. (Until next year, Riviera.)

LAS VEGAS, NV (BRAIN)—To make it easier for people to choose sustainable hydration over bottled water, Camelbak launched an initiative called “Choose to Re-use” at Interbike.

LAS VEGAS, NV (BRAIN)—Not everyone was searching out the latest and greatest bicycle products as the doors to the Sands Expo Halls opened yesterday.

Tagged Advocacy/Non-profits

LAS VEGAS, NV (BRAIN)—The mood was a jubilant one yesterday at DPM Sports Booth 2451.

Tagged Distributor news

LAS VEGAS, NV (BRAIN)—IMBA yesterday unveiled a major initiative to build a network of state-of-the-art mountain bike facilities. The organization introduced its Ride Centers program at an industry breakfast during Interbike.

Tagged Advocacy/Non-profits

LAS VEGAS, NV (BRAIN)—Nearly 100 Colnago retailers received the first copies of Ernesto Colnago’s biography, “Colnago: The Bicycle” yesterday at Interbike.

"Don't f$#* with The Hook." BRAIN's Ron Bertola said after putting a whooping on his BRAIN teammates at the IMBA/Kona Bowl last Thursday night. (A big thanks to IMBA/Kona for letting us blow off some steam.)

EUGENE, OR (BRAIN)-Burley Design is partnering with Quality Bicycle Products (QBP) for the distribution of Burley trailers and accessories in the United States.

Tagged Distributor news

SUN VALLEY, ID (BRAIN)-Scott USA recently launched a new Web site.

The new site allows viewers to spin the featured product to view all angles, with an improved navigation system and a zoom function to get an ultra close up view of our premier products.

Tagged Web/Internet

AUSTIN, TX, (BRAIN)-Rocket Science Sports is adding custom logo multi-sport products on a pre-season order basis to its quickly growing brand.

LAS VEGAS, NV (BRAIN)—You got the feeling just walking into the Outdoor Demo, with perfect temperatures and hordes of people taking test rides, that this year’s Interbike was going to be a good one.

And by all indications it was.

Tagged Tradeshows and conferences / Interbike

"Our first time to Vegas, NASCAR weekend. So excited, no assistance from the (Riviera Hotel) staff, just standing around. Room, no shower curtain, safe not working. Phoned, no safe for the 6 day stay, no help. Staff not overly helpful, friendly or kind. But they sure stand there waiting for a tip.

VISTA, CA (BRAIN)—This past weekend about 30 Haro bikes that were used at Interbike Dirt Demo were stolen from Haro's headquarters.

According to Haro mountain bike brand manager Jill Hamilton, some of the bike models included four Werx Sonix, four Werx Xeons and eight Mary 29ers.

MADISON, WI (BRAIN)–The two organizations that have shared control of the Schwinn brand since 2001 recently formed a distribution agreement to better serve the cycling and fitness needs of the nation’s independent bike dealers.

EDGEWATER, CO (BRAIN)–Optic Nerve, the Colorado-based sport sunglass manufacturer and its parent company, Mountain Shades, recently promoted three employees while adding three new sales representatives.

"Got two reasons why I cry away each lonely night,
The first one's named sweet Anne Marie, and she's my heart's delight.
The second one is prison, babe, the sheriff's on my trail,
And if he catches up with me, I'll spend my life in jail." —Jerry Garcia


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