Industry News

"Our first time to Vegas, NASCAR weekend. So excited, no assistance from the (Riviera Hotel) staff, just standing around. Room, no shower curtain, safe not working. Phoned, no safe for the 6 day stay, no help. Staff not overly helpful, friendly or kind. But they sure stand there waiting for a tip.

VISTA, CA (BRAIN)—This past weekend about 30 Haro bikes that were used at Interbike Dirt Demo were stolen from Haro's headquarters.

According to Haro mountain bike brand manager Jill Hamilton, some of the bike models included four Werx Sonix, four Werx Xeons and eight Mary 29ers.

MADISON, WI (BRAIN)–The two organizations that have shared control of the Schwinn brand since 2001 recently formed a distribution agreement to better serve the cycling and fitness needs of the nation’s independent bike dealers.

EDGEWATER, CO (BRAIN)–Optic Nerve, the Colorado-based sport sunglass manufacturer and its parent company, Mountain Shades, recently promoted three employees while adding three new sales representatives.

"Got two reasons why I cry away each lonely night,
The first one's named sweet Anne Marie, and she's my heart's delight.
The second one is prison, babe, the sheriff's on my trail,
And if he catches up with me, I'll spend my life in jail." —Jerry Garcia

MILWAUKEE, WI (BRAIN)—The Web site created to support the launch of Trek Bicycle’s Lime Bike has been named Best Marketing Web Site in the Web Marketing Association’s eleventh annual WebAwards.

Tagged Web/Internet

MILL VALLEY, CA (BRAIN)—Wilderness Trail Bikes recently launched its new Web site,

Tagged Web/Internet

PORTLAND, OR (BRAIN)–When a handful of cyclists left Portland, Oregon bound for Salt Lake City, Utah in July 2007, Hybrid.Pedal took on a life of its own.

Tagged Web/Internet

“As yesterday’s positive report card shows, childrens do learn when standards are high and results are measured.” President Bush recently said at a recent event in New York City to discuss advances students have made in the National Assessment of Education Progress.

HANCOCK, MA (BRAIN)—Pedro’s might have taken its name off the event, but that doesn’t mean the show won’t go on.

Tagged Events

TAMPA BAY, FL (BRAIN)—An alliance of seven of the biggest retail bicycle stores in the Tampa Bay area are staging a region-wide bicycle festival in downtown St. Petersburg on November 4 to promote and celebrate bicycling as a healthy lifestyle and effective mode of transportation.

Tagged Events

EUGENE, OR, (BRAIN)—Burley Design announced a partnership with Hawley Company for the distribution of Burley trailers and accessories in the United States.

Tagged Distributor news

SARATOGA SPRINGS, NY (BRAIN)—Organizers of the U.S. Gran Prix of Cyclocross (USGP), presented by Crank Brothers, recently announced its new partnership with to create a powerful new online presence for the Series.

Tagged Web/Internet

"Some will sell their dreams for small desires
Or lose the race to rats
Get caught in ticking traps
And start to dream of somewhere
To relax their restless flight
Somewhere out of a memory of lighted streets on quiet nights..." -Rush from "Subdivisions"

SAN LUIS OBISPO, CA (BRAIN)—Shopatron just announced the completion of a $6 million Series B funding round.

San Francisco-based private equity firm Kern Whelan Capital,
led the round, with participation from existing investors, including Rivenrock Capital, a Los Angeles based private equity firm.

HONOLULU, HI (BRAIN)—The National Park Service recently suspended commerical bicycle tours within Haleakala National Park, which is one of the most popular tourist activities on Maui, according to a LA Times story.

SAN FRANCISCO, CA (BRAIN)—San Francisco is moving closer to adopting a bike sharing program, akin to what many European cities already have, according to the San Francisco Chronicle.

"And finally, New Rule: If you believe you need to take all the pills the pharmaceutical industry says you do, then you're already on drugs.

PHILADELPHIA, PA (BRAIN)—The Adventure Sports Travel Expo, which was scheduled to have taken place November 9-11 in Philadelphia, won't be happening.

Tagged Tradeshows and conferences

VANCOUVER, WA (BRAIN)—Environmental and social responsibility rose to the surface among the topics covered at the Outdoor Industry Association Rendezvous last week. The 12th annual outdoor industry conference attracted approximately 350 attendees.

Tagged Advocacy/Non-profits / DEI and Sustainability


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