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Upcoming IMBA World Summit is first to sell out

Published November 4, 2016

BOULDER, Colo. (BRAIN) — Next week's IMBA World Summit in Bentonville, Arkansas, is the first of the organization's biennial events to sell out and is expected to have the highest attendence in history.

The summit was developed to educate mountain bike advocates and introduce them to new riding opportunities around the globe.

"We are thrilled the IMBA World Summit is sold out," said Kalene Griffith, president of the Visit Bentonville organization. "Bentonvolle has embraced mountain biking as a tourism driver for the Northwest Arkansas territory, and we are excited to partner with IMBA to show summit attendees what the Ozarks are all about." 

Previous summits have been held in Whistler, British Columbia; Atlanta, Georgia; and Santa Fe, New Mexico. 

Aimee Ross, IMBA's director of business development, said, "Working with the community in Bentonville and Northwest Arkansas has been one of the best parts of my job this year. I'm excited to show the larger mountain biking community what I've discovered Bentonville to be."


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