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Puello family to launch new brand with KTM Industries

Published August 1, 2017

SCHWEINFURT, Germany (BRAIN) — Susanne Puello, who this spring left Accell's Winora Group — a company her grandfather founded — plans to launch two new brands in partnership with KTM Industries AG at Eurobike later this month.

Puello and KTM announced Tuesday that they had formed PEXCO GmbH, "a bicycle company focusing on e-mobility." PEXCO, which stands for "Puello e-mobility crossover company," will be based in Schweinfurt.

"This strategic partnership encompasses everything from development and design all the way to the manufacturing of bicycles and e-bikes. Under the corporate umbrella of PEXCO, Susanne Puello and her family will henceforth control the fate of two brands," the announcement read. It said the names will be revealed at Eurobike. is reporting that one of the new brands will be Husqvarna, a brand owned by KTM Industries.

Topics associated with this article: Electric bike

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