FRANKFURT (BRAIN) — Phillipp Ferger will replace Stefan Reisinger as head of Eurobike on Jan. 1 as the trade show reorganizes its leadership in the wake of two German trade groups withholding support of the event.
Ferger, Messe Frankfurt vice president of consumer fairs, will manage Fairnamic — Eurobike's organizer — along with Stefan Mittag of Messe Friedrichshafen. Two new roles — authorized representative and show director — will be created to "enhance operational management." Both positions are close to being filled, according to a Eurobike news release.
Reisinger helped shape the Fairnamic since its creation in 2021. He will continue to support the organization during the transition with the new management team making "conceptual adjustments to the Eurobike trade show concept for 2026, and especially for editions from 2027 onwards."
Organizers said discussions are taking place with industry associations with the trade fair advisory board meeting at the beginning of the new year. This will involve "important" industry representatives and "key" German and European exhibitors.
Eurobike announced the e-mobility event Mobifuture at last June's show. It was planned to be held at the same venue as Eurobike over the same dates, with a single entry ticket. ZIV and Zukunft Fahrrad pulled their support, saying in part that Mobifuture would be a distraction from Eurobike's focus on the traditional bike market. In November, Fairnamic said it would not hold the event alongside the bike show in 2026, which is scheduled for June in Frankfurt.
The trade groups invited international OEMs and suppliers to participate in one of two online meetings this month to explain their decision and to answer questions.
