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Cruiser brand 3G Bikes expands with urban and city models

Published April 29, 2015

WHITTIER, Calif. (BRAIN) — 3G Bikes is offering three new models in the urban/city category, to complement its beach cruiser bike models.

The new G'Linda and Melrose women's bikes and the Chicago men's bike are designed to offer dealers high margins with attractive retail price points.

The G'Linda frame features a very low step-thru height due to a patented frame design with a one-piece toptube/seat tube that positions the rider slightly behind the bottom bracket. A taller headtube and handlebar position lends itself to upright, heads-up comfort for the urban cyclist and commuter, while the 700c wheels offer low rolling resistance.

The model has an aluminum laser-cut chainguard, stainless steel spokes and axle nuts, aluminum rims and cranks, rear disc brake, and locking double-density 3G ergonomic grips. It retails for $449.

“Our dealers have been asking us to expand from the coasts and move into the cities for a long time,” said Gary Silva, the president and founder of 3G. “Once we had unique frame designs and our custom comfort geometry set up, it was time to go, and that time is now. We think many more dealers are going to appreciate the ride, quality and profit margins our bikes will bring to their stores.”

The new Melrose model has many of the same features as the G’Linda, with a steel frame outfitted with a Shimano 7-speed derailleur-equipped drivetrain. The Melrose will be available in early summer.

The new Chicago men’s bike has a steel frame with an upright riding position and BMX-inspired riser bars. It’s available in single-speed and 7-speed models, in two frame sizes. It has 700c x 45c tires, with black rims, spokes and nipples.

“We wanted to take our proven beach designs, add bigger wheels and tires, re-design our frames to have more of an urban attitude,” said Silva. “The Chicago is our first entry into the men’s side of this sales channel, and we know dealers are going to love the margins and pull-through our bikes will provide them.”

More information: 3gbikes.com.

 

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