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New Products

BERKELEY, Calif. (BRAIN) — GU Energy Labs has added a fifth flavor in its Liquid Energy Gel lineup: cola with a slightly spicy sweetness.

LE ROURET, France (BRAIN) — Sendhit's Nock Handguards are mountain-bike specific, giving riders many of the same benefits as those designed for motorcycles.

Stan's NoTubes Crest MK4.

BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes will release wider and asymmetrical versions of its Crest, Arch, and Flow MK4 and S2 series aluminum rims and wheelsets in addition to new hubs.

BRANDON, Fla. (BRAIN) — Atomik Carbon now offers handbuilt aluminum wheelsets with Industry Nine hubs for gravel bikes.

Trek District 4.

WATERLOO, Wis. (BRAIN) — The District 4 is Trek's new belt-driven city commuter bike line, featuring internal gearing and self-powered lights.

SQUAMISH, British Columbia (BRAIN) — 7mesh has collaborated with Canadian artist Kate Zessel to create a new collection of jerseys and shorts with graphics inspired by British Columbia landscapes.

LYON, France (BRAIN) — Bollé riders will debut the Volt+ lens at this year's Tour de France, which begins on Saturday. The sunglass lens was created by Bollé using artificial intelligence.

EAST LANSING, Mich. (BRAIN) — KOM Cycling, a new brand with a growing list of products, is entering the on-bike storage category with two new products.

The KOM Tube Strap and KOM Saddle Tool Roll feature minimalist design to shave weight and ratchet-dial closures.

CANTON, Mass. (BRAIN) — Kryptonite’s newest lock is designed to be portable and lightweight to make it convenient for new e-bike owners to use and carry.

BEND, Ore. (BRAIN) — Athlete body care product brand Zealios has launched its new LipGuard SPF 28 Sunscreen Lip Balm.

LipGuard's formula includes active sun protectant ingredients, natural shea butter, and oils. The company said it will hydrate lips while providing sun protection.

ROSEVILLE, Minn. (BRAIN) — HED Cycling Products' new Emporia GC3 Performance is an all-carbon gravel wheelset, designed and produced by hand by HED in Minnesota.

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory's new Transfer SL series of dropper posts are about 35% lighter than the standard Transfer posts. The company claims the new posts are the lightest "mainstream" dropper posts on the market.

MINNEAPOLIS (BRAIN) — Wolf Tooth introduces a synthetic chain lube designed for all conditions that it says will enhance drivetrain efficiency and reduce wear.

AMERICAN FORK, Utah (BRAIN) — Lizard Skins' new line offers three long-finger gloves: the Monitor Ignite, Monitor Ops, Monitor Traverse; and the three short-finger gloves: the Aramus Apex, Aramus Cadence, and New Aramus Classic

AUBURN, Wash. (BRAIN) — Ortlieb's new Handlebar-Pack QR is designed for overnights, gravel expeditions, and trips around town. The new quick-release design makes it easy to load, attach it to the bike, and detach.

AUSTIN, Texas (BRAIN) — Woom's first e-bike for kids in the United States, called the woom UP, features a Fazua drive system, SRAM NX drivetrain, air suspension fork ...

MILAN, Italy (BRAIN) — Pirelli is the latest brand to introduce inner tubes made of TPU, borrowing technology that the brand used in its race tubular tires. The new Pirelli SmarTUBE was designed for use with Pirelli's P ZERO, Scorpion and Centurato clinchers.

Updates include color display, memory, and on-device navigation.

ATLANTA (BRAIN) — The new Elemnt Bolt from Wahoo Fitness features a color display and expanded navigation features while maintaining its previous interface and connectivity.

GOLDEN, Colo. (BRAIN) — VC Guards offers an improved version of its mountain bike handguards with custom graphics for shops, teams. clubs and other groups.

VC launched its guards in 2019. An improved bracket brings the guards closer to the handlebars for a sleeker look and feel.

PORTLAND, Ore. (BRAIN) — Castelli's new Premio Black bib line is the brand's top-of-the-line collection, using a new stretch woven fabric that Castelli said is lighter, drier and more breathable than knitted fabrics.


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