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Sidi Defender 20 is the Italian manufacture's take on the modern trail shoe.

SANTEE, Calif. (BRAIN) — The new Sidi Defender 20 is the Italian manufacture's take on the modern trail shoe.

The Reid Hercules fat bike for 2020.

FRYEBURG, Maine (BRAIN) — Reid, which launched in the US four years ago with three fat bike models, has updated its fat bike line for 2020. 

PETALUMA, Calif. (BRAIN) — Marin Mountain Bikes Inc. has launched the latest additions in its MultiTrac line of full suspension mountain bikes, the new Rift Zone Carbon.

Consisting of two models, the Rift Zone Carbon 1 and Rift Zone Carbon 2, they expand the Rift Zone line to provide higher-spec models.

BALLSTON SPA, N.Y. (BRAIN) — Unior's 1693EL Electric-assist Repair Stand was designed for e-bike service.

CHICO, Calif. (BRAIN) — Paul Component Engineering is now offering its Dropper Trigger lever in a 31.8mm clamp size, joining the company's 22.8 size that's been available for over a year. The new size is intended to be used on road handlebars, mounted next to the stem.

The Wattbike Atom is now available in the U.S.

NOTTINGHAM, England (BRAIN) — Indoor training bike company Wattbike announced the launch of the Wattbike Atom in the U.S. 

LYONS, Colo. (BRAIN) — REEB Cycles has announced its 2020 bike lineup, which includes updated and new bike models, including a re-designed and re-focused SQWEEB v3 full suspension 29er and a new Jeff Lenosky-signature ReDikyelous hardtail.

The Gazelle Ultimate T10 HMB

SANTA CRUZ, Calif. (BRAIN) — Gazelle Bikes has launched their 2020 product line with the unveiling of the new Gazelle Ultimate T10 HMB.

PORTLAND, Ore. (BRAIN) — Trail Butter, a nut-based, spreadable, all-natural energy snack with a loyal following among endurance runners, is actively expanding into the cycling segment.

Muc-Off's new pressure washer is designed specifically for bikes.

POOLE, U.K. (BRAIN) — Muc-Off announced today the U.S. launch of the first pressure washer designed specifically for bikes and motorcycles. The premium 1,200-watt carbon brush motor gives a max flow rate of 6.5-liters-per-minute and a max pressure of 1,450 PSI.

The Sidi Alba 2 women's shoe.

SANTEE, Calif. (BRAIN) — Sidi has a new entry-level road bike shoe, the Alba 2, that's available for men and women.

BRANDON, Fla. (BRAIN) — Wheel manufacturer Atomik Carbon is now offering Berd spokes as an option on its Ultimate Berd Wheelsets.

The University of Nebraska Press is now in production for the Second Edition of "Hearts of Lions: The History of American Bicycle Racing," for release in the spring of 2020.

SOUTH SAN FRANCISCO, Calif. (BRAIN) — SOMA Fabrication's new Further bottle holds 38 ounces of liquid and fits in regular bottle cages.

NASHVILLE (BRAIN) — Bacchetta Cycles Inc., a Florida-based manufacturer of recumbent cycles, has released the Bacchetta CT2e, which it calls "the world's lightest electric pedal assist trike."

The CT2e weighs 44 pounds including the battery.

The Thrive E+ EX Pro is Liv's newest U.S. e-bike.

NEWBURY PARK, Calif. (BRAIN) — Liv Cycling has announced its newest e-bike model in the U.S., the Thrive E+ EX Pro. The Thrive E+ series blends the feeling of a road bike with the comfort of a flat bar and the boost of a pedal-assisted motor.

The Mega Drive 1800i is part of the Lezyne Smart Connect line.

SAN LUIS OBISPO, Calif. (BRAIN) — Smart Connect is a wireless system developed in-house to simplify, manage and control compatible Lezyne LED cycling lights.

The Roval Terra CLX EVO.

MORGAN HILL, Calif. (BRAIN) — Roval's new Terra wheels are aimed at the needs of gravel and adventure riders. To create the models in the Terra line, Roval engineers balanced gravel riders' needs to develop wheels with durability and lightweight, everyday functionality and performance.

Reid will release its Ladies Classic e-bike in the U.S. in 2020.

MELBOURNE, Australia (BRAIN) — The Ladies Classic is the bike that put Reid Bikes on the map in Australia and has been its best-selling model ever since. It pays homage to the traditional Dutch bike with its colors and styling.

ANTWERP, Belgium (BRAIN) — For the 2020 model year, Lazer has introduced what the Shimano-owned brand says is its lightest and most advanced road helmet to date: the G1.

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