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VANCOUVER, British Columbia (BRAIN) — The Rip Strip Lumbar Belt is part of the Race Face's 2018 soft goods collection, which was announced this week. 

Race Face said the belt is designed for storage for a mountain biker heading out for a quick trail ride or bike park session. 

MINNEAPOLIS (BRAIN) — Wolf tooth's new RoadLink DM modifies direct mount Shimano road rear derailleurs to enable use with wider range cassettes. The product fits Shimano's current generation R8000 Ultegra and R9100 Dura-Ace rear derailleurs.

MAYSVILLE, Ky. (BRAIN) — British bag maker Restrap has signed a manufacturing and distribution agreement with Wald Sports to produce a collection of Basket Bags specifically made for Wald bike baskets. The company also has launched a new front bag, the Rando.

ALBUQUERQUE, N.M. (BRAIN) — Lindarets' Thru Axle Wheel Mount was made to securely hold thru axle front wheels to a wall or other surface, for storage, display or transport. The company said it developed the product in part to hold wheels inside a Sprinter van while driving to bike rides and events. 

COTATI, Calif. (BRAIN) — Yuba Bikes new Electric Boda Boda, available this week, features a Shimano STEPS motor with three pedal assist settings and is available with traditional or step-thru frame style.

Tagged Electric bike

LIVINGSTON, U.K. (BRAIN) — Scottish clothing brand Endura has launched a new collection of aero clothing and helmets developed with Drag2Zero, a company founded by noted aerodynamicist Simon Smart.

BOULDER, Colo. (BRAIN) — Earlier this winter at Boulder's Sports Garage store, Ergon USA held the first of a series of demo events for its new women's saddle line. 

Photos by Mike Curiak.

MANCOS, Colo. (BRAIN) — The new Caribou model from Alpacka Raft claims to be the lightest and most packable full-size packraft on the market. It can carry a bike and it packs small enough to be carried on a bike's handlebars for dirt/water adventures.

BALLSTON SPA, N.Y. (BRAIN) — Designed to assist in removing thru-axle hub end caps without damaging them, Unior Bike Tools' Hub Genie works via an expanding collet on the inside of the end cap.

BOULDER, Colo. (BRAIN) — Donnelly is rolling out a 650b range of its X'PLOR tire series.

STOCKHOLM (BRAIN) — POC has launched a new aero road bike helmet model, the Ventral. The Swedish brand said the Ventral is "the fastest, most aerodynamic, ventilated, lightweight and safest helmet we have ever developed."

CHICAGO (BRAIN) — Po Campo's new Irving Backpack Pannier is an easily interchangeable bag that works equally well as a comfy backpack or a sturdy pannier and converts between the two in seconds.

PETALUMA, Calif. (BRAIN) — E-Thirteen has updated its TRS+ dropper post with new internals and a revised bushing layout to make the 170-millimeter-stroke post shorter in overall length than E-Thirteen’s 150-millimeter post.

COSTA MESA, Calif. (BRAIN) — Blending mobility and protection, the low-profile design of the Trail Skins 2 knee guards delivers unrestricted pedaling and all-day comfort while still meeting European standards for impact protection.

SQUAMISH, British Columbia (BRAIN) — The 7mesh WK2 women’s bib short is now in stores. The WK2 features Pull2P technology, providing the comfort and support of bib straps and the ease and simplicity of a pull-on. The WK2 retails for $150.

WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has released its SWANK sunglass, combining a lifestyle silhouette and a vibrant color palette with many of the technical features found in the brand’s high-performance sports sunglasses.

THOUSAND OAKS, Calif. (BRAIN) — The Rock Bar is a semi-rigid nylon and foam storage case that can attach to multiple locations on the bike — handlebars, downtube, toptube and even long seatposts.

BOULDER, Colo. (BRAIN) — Gore Wear is now making its lightweight waterproof Shakedry jackets available in more than one color. 

New brand to be distributed by Provision Cycling.

UDINE, Italy (BRAIN) — Repente, a new Italian brand, is offering a line of high-end saddles that use a lightweight carbon base and rails with modular, replaceable covers so riders can change out the cover for their intended use.

GOLDEN, Colo. (BRAIN) — Mountainsmith's 2018 Cycle Cube is a compartmentalized, breathable, bike-specific storage bag. It has room for clothing, shoes, helmet, glasses, and food.

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