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New Products

MORGAN HILL, Calif. (BRAIN) — The Roval Control Carbon wheelset offers many of the same features as the team-issued Control SL wheelset at half the price.

(BRAIN) — Tubolito is launching some new mountain bike tubes that have an NFC chip inside, allowing riders to check their tire pressure with a smartphone app.

Lizard Skins Chocolate Brown DSP Bar Tape V2.

AMERICAN FORK, Utah (BRAIN) — Lizard Skins has expanded its line of Dura Soft Polymer bar tape colors to include earth tones for gravel bikes.

FORT COLLINS, Colo. (BRAIN) — Niner Bikes has reintroduced the WFO enduro bike with 180mm suspension up front and 170mm in back.

AMSTERDAM (BRAIN) — E-bike manufacturer VanMoof has developed a removable power source that nearly doubles the energy capacity of its S3 and X3 models.

Celebrating cycling and music.

PHOENIX (BRAIN) — State Bicycle Co. and the Grateful Dead announced a partnership Tuesday to produce a line of bicycles, apparel, and accessories.

SANTA BARBARA, Calif. (BRAIN) — Endura has addressed women's saddle discomfort with a new bib short featuring a pad developed with a group of women road riders and also tested by professional cyclists Lucy Charles-Barclay and Denise Schindler.

LONDON (BRAIN) — Muc-Off added another product to its care and maintenance line with the release of the reuseable Deep Scrubber Gloves.

IRVINE, Calif. (BRAIN) — Sena has released a new smart helmet and multi-sport headset intercom that can be fitted into most bicycle or skate helmets.

KENT, Wash. (BRAIN) — Diamondback Bicycles, a brand owned by Alta Cycling, has unveiled its 2021 spring e-bike collection, which includes four new models back by a new "Get Amped" marketing campaign.

Tagged Electric bike
The e11even Carbon Disc Gravel 38mm wheelset.

CARLSBAD, Calif. (BRAIN) — e11even Bike released carbon and alloy gravel wheelsets featuring center-lock DT 370 hubs.

SAN DIEGO (BRAIN) — 100% introduced an accessory line for its Armega mountain bike and moto goggles that minimizes vision loss while riding and racing in muddy conditions.

LONDON (BRAIN) — Muc-Off has developed a spray degreaser designed to work and dry in seconds. The High-Pressure Quick Drying Degreaser utilizes a “zero residue” formula to allow the product to evaporate after application without rinsing.

GREENVILLE, S.C. (BRAIN) — Michelin will unveil its BMX Racing Line in April with two tread patterns. The Pilot SX and Pilot SX Slick will use rubber compounds from Michelin's competition road bike tires.

CINCINNATI (BRAIN) — Infinit Nutrition introduced a new vegan endurance drink mix alternative to its line of dietitian-designed nutrition for endurance athletes.

CAMBRIDGE, Mass. (BRAIN) — Folding bike supplier Montague is launching what it calls the world's first full-sized folding e-bike, designed with city dwellers in mind.

Tagged Electric bike

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne introduced a line of new gravel-optimized floor pumps. The Gravel Floor Drive series consists of three models designed to quickly inflate gravel and other mid-volume tires up to 100 psi.

Pelli Premium Bike Care's product line.

BOULDER, Colo. (BRAIN) — Pelli Premium Bike Care is launching its debut lineup of bike cleaning and protection products, which feature ceramic technologies.

ST. PAUL, Minn. (BRAIN) — Park Tool is offering a new diamond abrasive cutter adapter for its DT-5 and DT-5.2 disc brake mount facing tools.

BERKELEY, Calif. (BRAIN) — GU Energy Labs has launched the new caffeine-free Strawberry Hibiscus flavor into its ROCTANE Energy Drink Mix lineup.

GU said its testing shows avoiding flavor fatigue is as important as avoiding physical fatigue.


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