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KEMPELE, Finland (BRAIN) — Polar's newest GPS bike computer features advanced power meter compatibilty and power metrics, as well as smart coaching and Strava Live Segments.

The M460 features an black, fiber-like surface texture with improved button grip. 

BOULDER, Colo. (BRAIN) — According to VeloPress, women are becoming endurance athletes in record numbers.

In the publisher's latest book, author Alicia DiFabio explores the surge of women in sports in her own personal story.

PORTLAND, Ore. (BRAIN) — Showers Pass new The Odyssey Jacket is made for urban cycling, with a lightweight soft shell material with a reflective map design.

MINNEAPOLIS (BRAIN) — Wolf Tooth Components is manufacturing a new under-bar remote, the Digit, for 9point8 DropLoc seatposts like the 9point8 Fall Line. It is available now from 9point8. 

GOTEBORG, Sweden (BRAIN) — Ass Savers has updated its saddle mudguards with a feature that locks the minimalist guard to the saddle rails.

The patent-pending "FLIP-TIP" mechanism flips up like the brim of a cycling cap. 

MINNEAPOLIS (BRAIN) — Dero is now offering a collection of street and trail signs to help bike riders find bike parking, repair stations and air pumps.

The 2018 Trigger.

WILTON, Conn. (BRAIN) — Cannondale is introducing entirely new versions of its high-performance long-travel mountain bike models – Jekyll and Trigger.

The Jekyll is for enduro racers, while Trigger is for aggressive all-mountain riders. Both bikes feature new dual-ride-mode shock technology.

COLORADO SPRINGS, Colo. (BRAIN) — RockShox has introduced a new shifter-style remote for its Reverb dropper post. The company said Reverb 1x Remote remote has a low-lever-force hydraulic design and redesigned ergonomics to make it easier for riders to use. 

TORRANCE, Calif. (BRAIN) — INNO Advanced Car Racks has launched a new hitch-mount rack, the INH330, that differs from other hitch racks on the market because it's lightweight and folds easily so it can be stored in a corner of the garage or inside a vehicle when not in use.

OSAKA, Japan (BRAIN) — Shimano on Friday released some details of its fall/winter clothing collections, including items in its new high-end S-PHYRE line as well as its Explorer.

OGDEN, Utah (BRAIN) — Mavic's new $1,000 road shoe, the Comete Ultimate, will be available in North America in late summer, the company said this week. 

WILTON, Ct. (BRAIN) — Cannondale has released a completely redesigned Bad Boy, an urban commuter bike. 

TAIPEI, Taiwan (BRAIN) — WTB has added a 32mm tread pattern to its family of Exposure Road TCS tires. The family combines WTB's Road TCS (Tubeless Compatible System) technology with larger-than-usual volumes.

The Exposure 32 joins the 30 and 34mm Exposure tires. 

WATERLOO, Wis. (BRAIN) — Trek Bicycle has unveiled a custom paint scheme that highlights the personality and talents of Trek-Segafredo star, John Degenkolb.

WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has a new website, at, that the company said features a new user-friendly interface that retailers and consumers will appreciate. The company also has released a new spring model, the Synapse.

SAN FRANCISCO (BRAIN) — Chrome Industries' new Welterweight Collection of bags feature the brand's traditional styles made with lighter weight materials that the company says are just as durable. To save weight, the brand even developed a new aluminum version of its trademark seat buckle-style strap buckle. 

TRYSIL, Norway (BRAIN) — Sweet Protection has released an updated version of its top-of-the-line Bushwhacker II helmet as well as the more affordable Dissenter helmet model.

OSLO, Norway (BRAIN) — Db Equipment has entered the bike travel bag market with two models, a road bike bag endorsed by Team Sky and a mountain bike bag endorsed by the Atherton team.

GRAND JUNCTION, Colo. (BRAIN) — MRP's new Ribbon fork is named for a well known trail near the company's headquarters here. The company says the Ribbon Trail offers a variety of terrain from slow, techy moves and near-vertical rollers to slickrock slabs where speeds can reach in excess of 50 mph.

BOULDER, Colo. (BRAIN) — Lifetrak's Zoom HRV is a wearable that tracks heart rate variability as well as more typical fitness wearable metrics, including heart rate, steps, ambient light and sleep quality.  HRV measures the time interval between heartbeats.


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