New Products
SANTEE, Calif. (BRAIN) — Sidi's U.S. distributor, Ciclista America, has released a supplement brochure showing the additional shoe colors and pricing available in the U.S. for the 2017 season.
TOKYO (BRAIN) — The Cerevo RIDE-1 is a frame-mounted bike computer that include a 9-axis sensor, thermometer, atmospheric pressure and brightness sensors as well as GPS. It does not have a screen like a typical bike computer, but can relay information to a smartphone app and to the cloud.
GRAND JUNCTION, Colo. (BRAIN) — Following its introduction of its Ramp Control Cartridge for RockShox forks earlier this year, MRP is now offering cartridges for 2016 model year and newer Fox 34 forks, including models with the FIT4 and GRIP dampers.
FREEHOLD, N.J. (BRAIN) — Just Enough Tools (JET) has relased a new version of its JET Roll MTB, the Wild Weasel 2.0 Joker. The tool wrap is designed for multi-purpose, all conditions use; road, gravel, touring, or trail.
PETALUMA, Calif. (BRAIN) — E-Thirteen is now shipping its TRS Race Cassette, an 11-speed 9-46-tooth cassette that fits SRAM XD drivers.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has released a firmware update for its "Year 9" (model year 2016) GPS units, including the Mini, Power and Super GPS computers.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has announced a new packaging sleeve for Gu Energy Chews. The sleeve now carries a stack of eight individual Energy Chews that each deliver 20 calories.
NEW TAPEI CITY, Taiwan (BRAIN) — Arofly is a tiny device that installs on a bike valve stem and, the company says, senses and calculates data including speed, cadence, power, ride time, ascent and other factors. It transmits data wirelessly via Bluetooth to a smart phone app.
BIRMINGHAM, England (BRAIN) — For customers who have passions for English-made leather saddles, West Coast skate-inspired footwear and Southwestern-inspired art, Brooks England and Vans have collaborated on a new line of Brooks accessories and Vans footwear.
INDIANAPOLIS (BRAIN) — Silca's Tattico Mini-Pump is designed to deliver a sufficient volume of air while also being small enough to nearly disappear mounted alongside a bottle cage or store easily in a pocket.
CHICAGO (BRAIN) — Abus' new commuter-focused helmet line includes features like an integrated LED light, rain covers and magnetic chin strap closure.
The German brand has offered helmets since 1993 and is now expanding its helmet offerings in the U.S. market.
MADISON, Wis. (BRAIN) — Planet Bike is now shipping its new Touch 800 headlight, which features Touch Technology. The light offers 800 lumens of output and four additional light modes available with a swipe of the user's finger.
BOULDER, Colo. (BRAIN) — Coach and author Joe Friel has completely rewritten his popular guide to triathlon training, The Triathlete's Training Bible.
PORTLAND, Ore. (BRAIN) — Islabikes, a bike brand that specializes in high performance kids bikes, is now offering its Gréim line of aftermarket cyclocross tires for 24-inch, 26-inch and 700c.
PORTLAND, Ore. (BRAIN) — Showers Pass has introduced a line of high visibility cycling-specific jackets that feature integrated LED lights in the cuffs and the back of the jacket.
The light batteries provide about 200 hours of use in flashing mode.
ATLANTA (BRAIN) — Wahoo Fitness has released a major software update for its ELEMNT GPS bike computer. The free update adds turn-by-turn navigation features to the device, making use of the LEDs on the unit's sides to signal upcoming turns.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is now offering a premium edition of its Mallet enduro pedal. The Mallet E 11 features titanium wings and dual-chamfered edges.
BURBANK, Calif. (BRAIN) — Pure Cycles is entering the road bike market with two new models, each retailing for $500. The bikes are sold online with optional pick-up and assembly at participating retailers through Pure Cycles' BYLT program.
GOLDEN, Colo. (BRAIN) — Alex Bishop — a bike shop manager and a member of the team that won the 2007 Little 500 race at Indiana University — is launching a cycling board game called Glory Gears on Kickstarter.
CHICO, Calif. (BRAIN) — Paul Components is now offering U.S.-made through axles that have a 12-position indexing head to allow the lever to be set and positioned in a chosen direction.
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