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LANCASTER, PA (BRAIN) — Seatsleev is a minimalist way for riders to carry essentials on the bike. The saddle pack is made of heavy gauge elastic bands and a grippy fabric to hold a tube, CO2 cartridges, tire levers and a multi-tool.

The Gates Pedal Strap Kit

MILWAUKEE, WI (BRAIN) — Fyxation is offering a new kit that includes a Gates pedal strap and a Gates platform pedal. The urban-oriented brand says the straps are becoming a popular alternative to clips and straps or clipless pedals for fixed gear riders and commuters.

Rudy Project Stratofly

DENVER, CO (BRAIN) — Italian sunglass maker Rudy Project is introducing a new model line that it says merges performance features from some of its previous models.

BOULDER, Colo. (BRAIN) — For roadies who need a little foot warmth, improved aerodynamics and an occasional laugh from the peloton, Podium Shoe Covers makes covers in 12 designs.

Designs include a work boot, dress shoes, roller skates and high heels.

Racing Weight, second edition

OXNARD, CA (BRAIN) — Without releasing many details, the Italian component company Tiso announced Wednesday that it will soon release a 12-speed wireless electric road drivetrain.

Deda Elementi Mnlink seatpost

MILAN, Italy (BRAIN) — Deda Elementi is now offering a carbon seatpost built for Selle Italia's monolink seat rail standard. 

RAPID CITY, SD (BRAIN) — Strider Sports is introducing a winter accessory for its no-pedal balance bikes. The Snow Strider Ski attachments were designed and built to work with any Strider ST balance bike.

BOULDER, CO (BRAIN) — Cateye has added digital heart rate, speed and cadence functions to its popular Strada Wireless cycling computer.

Brooks Pickwick backpack

WEST MIDLANDS, England (BRAIN) — The Pickwick backpack from Brooks is made in Italy with water-treated European canvas and Brooks leather trim. It features one secret pocket and one extra compartment, both hidden on the back of the bag, and closed with waterproof zips.

Mophie OutRide

SANTA ANA, CA (BRAIN) — The mophie OutRide case is now available, the company announced Tuesday.

Serotta Fondo SG

SARATOGA SPRINGS, NY (BRAIN) — Serotta this week released a new titanium road bike model, the Fondo SG. 

Kinetic inRide kit

MINNEAPOLIS, MN (BRAIN) — The Kinetic inRide system wireless combines an iPhone app with any Kinetic stationary trainer, providing wattage, speed and cadence data.

BOULDER, CO (BRAIN) — VeloPress' latest book, The World's Toughest Endurance Challenges profiles 50 of the most extreme marathons, triathlons, bike rides, adventure races, climbs, open-water swims and other iconic endurance events from around the world.

Sampson Sports' 35mm bar and stem

DENVER, CO (BRAIN) — Sampson Sports has started production on its new 35 mm diameter CN stem and carbon bar.  

The SRAM QuickView computer mount

CHICAGO, IL (BRAIN) — SRAM's QuickView Computer Mount is designed to position a Garmin quarter-turn-mount GPS computer to a 31.8 mm diamter handlebar. The QuickView weighs 20 grams and attaches with a single torx T25 bolt.

SBG-32 grease

SAN JUAN CAPISTRANO, CA (BRAIN) — SBG-32 is a full-synthetic grease specifically formulated to extend the life of all threaded parts, cables and bearings.

The Moots Ti Stick

STEAMBOAT SPRINGS, CO (BRAIN) — For those who find a cowbell too ... bucolic, Moots is offering a Ti Stick to make noise at your next cyclocross race.

Drift HD Ghost camera

LONDON, England (BRAIN) — Drift Innovation's new camera features a wearable remote control, continuous loop recording and an integrated 2-inch LCD screen.

The new camera, called the Drift HD Ghost, is set to ship November 19 and will have a MSRP of $399.

Cinelli. The Art and Design of the bicycle

NEW YORK, NY (BRAIN) — Rizzoli New York is publishing a new book on the history and design of the Cinelli brand. Cinelli: The Art and Design of the Bicycle has almost 300 full color pages.


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