News
LAS VEGAS, NV (BRAIN)—The Outdoor Industries Women’s Coalition, (OIWC), has announced Ellen Johnson and Tara Moeller as the winners of the 2010 Bike Industry Pioneering Woman and First Ascent awards.
PORT COQUITLAM, British Columbia (BRAIN)—Norco Products LTD has now launched its 2011 Norco BIkes Web site at www.norco.com (click on link).
Gates will launch its new "Get On It“ branding campaign at Outdoor Demo. The slogan will appear on large banners at the Gates tent (D3119), where visitors can enter to win a bamboo belt-drive bike (pictured) from Boo Cycles. Bicycle Retailer will have an insert card announcing the Boo giveaway.
WATERLOO, WI (BRAIN)—Trek Bicycles has hired Trek women brand manager Leslie Prevish to kick start the women’s strategy, marketing and community efforts to encourage more women to ride and be healthier on two wheels.
FRIEDRICHSHAFEN, Germany (BRAIN)—The value of exports from Taiwan’s bike manufacturers shot up 31 percent in the second quarter of 2010 as the global economy recovered and fuel prices rebounded, according to the Taiwan External Trade Development Council.
KENT, WA (BRAIN)—Diamondback has unveiled a new Web site that speaks to mountain bikers, BMX riders, roadies and casual cyclists.
The new site offers a personal showroom of bikes, stock full of features like one-click bike shopping.
MONTREAL, Quebec (BRAIN)—The Bicycle Trade Association of Canada's 11th Annual ExpoCycle—already the premiere opportunity for Canadian retailers to see next years bikes, parts and accessories under one roof—is ready to roll out a series of new “firsts," taking the show to a whole new level.
After this weekend? I’ve now read two different articles about Lance and U.S. Postal drug charges. (Wall Street Journal, Aug. 20: "Cyclists Armstrong, Hincapie Broaden Legal Team"; Wall Street Journal, Sept. 4, U.S. Mulls Joining Cycling Lawsuit.")
You can touch this! CamelBak is playing host to a party called Hammer Fest with IMBA at its Dirt Demo booth. Anyone who signs up or renews their IMBA membership at Dirt Demo will get a free 2011 CamelBak LOBO (100 oz mountain bike pack with the new Antidote Reservoir and $75 retail value).
PORTLAND, OR (BRAIN)—United Bicycle Institute (UBI) will offer two new one-day seminars in disc brake technology and Chris King components at its Portland, Oregon location on October 5 and 6.
EUGENE, OR (BRAIN)—Rolf Prima has partnered with On the Edge Canada as its exclusive Canadian distributor.
LOS ANGELES, CA (BRAIN)—Sette Bikes has hired four new employees including Matt Dashiell as director of product development and brand management.
BOULDER, CO (BRAIN)—Boulder, Colorado, is typically one of the nicer and most picturesque places in the United States for mountain and road biking—except for right now.
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