News
"It allows you to maintain an identity on your bike without having to be subsumed by the sporting image or aggressive-commuter image."
WATERLOO, WI (BRAIN)—Trek Bicycle and The Luxembourg Pro Cycling Team Project have signed a long-term partnership agreement.
The new team, featuring brothers Frank and Andy Schleck, will be part of the Trek Family for 2011 and beyond.
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News magazine is collaborating with SmartEtailing to bring content from its Interbike Show Dailies to consumers after the show.
SEATTLE, WA (BRAIN)—To highlight the energy and enthusiasm within the company and its users, Nuun will be introducing a new logo and branding initiative at Interbike.
DENVER, CO (BRAIN)—Primal Wear recently donated 1,000 custom Trips for Kids jerseys to Trips for Kids International.
"He was a special man to me, to cycling, and to all of France. Laurent, we will all miss you."
SAN JUAN CAPISTRANO, CA (BRAIN)— This year’s Interbike show could be the last in Las Vegas as organizers contemplate a possible move to Anaheim, California, or Salt Lake City, Utah, for 2011 and beyond as well as earlier August show dates.
FRIEDRICHSHAFEN, Germany (BRAIN)—Giro is officially in the shoe market. Backed by the resources that its parent company Easton-Bell can deliver, Giro is taking aim at the big three in cycling shoes—Shimano, Specialized and Sidi.
PHILADELPHIA, PA (BRAIN)—Kestrel Bicycles has re-entered the Canadian market with expanded distribution through Slipstream Athletics.
Slipstream Athletics will immediately start to distribute the Kestrel line of high-end road and triathlon bikes throughout Canada’s specialty bicycle retailers.
SAN JUAN CAPISTRANO, CA (BRAIN)—The 2010 International Bicycle Expo in Las Vegas will kick off with a special press conference featuring keynote speaker U.S. Representative and Congressional Bike Caucus founder Earl Blumenauer of Oregon.
Last week was Secreto Numero Uno, which was to write press releases that magazines want to publish. And we gave suggestions for how to do that (or, if you recognize you can’t, at least the suggestion to hire someone who does).
VANCOUVER, British Columbia (BRAIN)—Race Face Performance Products has hired industry veteran John Pentecost.
ARGENBÜHL, Germany (BRAIN)—The industry’s largest trade show kicks off today as Eurobike welcomes retailers and international media to its fourth annual demo day held on the grounds of Ratzenried School in Argenbühl.
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