News
FRIEDRICHSHAFEN, Germany (BRAIN)—For Chris Speyer, Raleigh’s vice president of sales and marketing, Eurobike used to be the time to cruise the show floor to check out trendsetting ideas or scope competitors’ product.
SAN CLEMENTE, CA (BRAIN)—The publisher of Bike magazine is launching a sister publication directed at the road cycling market. Paved hit newsstands today and is planned as a quarterly, said Joe Parkin, the magazine’s editor.
Pierre Ostor, lead engineer at Park Tool for 15 years, has left the Park Tool Company and moved to Homer, Alaska. His wife, Cheryl, is now working for Kathy Sarns Irwin and Pat Irwin at freespiritwear.com. Free Spirit sells cycling jerseys worlwide.
PURCHASE, NY (BRAIN)—PepsiCo has signed an agreement with The FRS Company to distribute its FRS Healthy Energy brand of products.
DENVER, CO (BRAIN)—Primal Wear is designing jerseys for national bike advocacy leader Bikes Belong and their new campaign, peopleforbikes.org, which aims to collect the names of one million of the nation’s cyclists in order to show policy makers, the media and the public that bicycling is important and should be sup
The all-too-prevalent idea is that 2.0 bike shops somehow don’t count. Well, enough of that stuff. Let’s look at some actual facts.
FRIEDRICHSHAFEN, Germany (BRAIN)—The SRAM Cycling Fund has donated €50,000 to Spanish Cycling Associations.
CHAPEL HILL, NC (BRAIN)—Performance Bicycle has partnered with People for Bikes in a nationwide campaign to encourage public funding to improve bicycling infrastructure and make communities friendlier places to ride.
BOULDER, CO (BRAIN)—Bikes Belong has awarded grants for three projects for its Summer 2010 grant cycle. These projects will build bike paths and increase advocacy to provide better connectivity and more options for seasoned, new, and emerging riders.
SOUTH PASADENA, CA (BRAIN)—A cadre of bicycle and publishing industry veterans has launched Move Press. The first media property to come from Move Press will be Peloton whose Web site will launch on September 21 and will be followed by a bi-monthly print edition on newsstands November 8.
BRAIN wishes you and yours a very Happy Labor Day! Regular news will resume tomorrow.
Read with interest about the new Giro Cycling Shoe line and it sounds interesting. Not that anyone should enter the shoe market thinking it's not going to be a hyper competitive smackdown of ultimate fighting proportions. Giro knows from past experience. If anyone can pull it off it might be Giro. Greg Shapleigh is smart, understands high quality product development and their current distribution and brand strength speaks for itself.
BY DOUG MCCLELLAN
Everyone in the industry can tick off reasons why bicycles benefit the environment. But one item won’t be on the list: the ability to recycle carbon fiber frames.
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